by Tiger Buford

By Tiger Buford

What's about?

An inside look at the Orthopedics industry. Brought to you by Tiger, an Orthopedics industry insider, blogger, and recruiter for early-stage Orthopedics companies. Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support

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episodes:

08.28.2023
#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)
Stu and I talk about the changes happening in orthopedics. Stu walks young sales reps in how best to start out. Then for those experienced sales reps in a big organizations who are frustrated, Stu offers a way out, a...
07.18.2023
#44 - Discussion with Episurf US leader, Patrick Jamnik (50 mins)
Episurf is a Swedish company who has brought 2020s technology into resurfacing implants with patient matching and 3D printed implants. Episurf is a very careful EU company that has invested in clinical studies for their Episealer implants. They have excellent...
08.15.2022
#43 - Anatomy of a startup - Discussion with the Vic Nunes, the CEO and Founder of QMed Innovations (58 mins)
Finally, finally, finally... a company has solved the instrument and implant logistics problem. If you are an owner of instrument cases, this is a no-brainer. You should start a Quest pilot next week. You will literally double the effectiveness of these assets. Website...
08.18.2021
#42 - Anatomy of a startup - Q&A with Bill Hunter, CEO of Canary Medical (55 mins)
I predicted about the coming of Smart Implants on OrthoStreams back in 2012. Today, Bill Hunter and his small team at Canary are actually doing it. They are bringing “talking” orthopedic implants to market that can predict problems before the patient...
08.16.2021
#41 - How to prevent yourself from ever joining a Startup (5 mins)
This is about career sabotage. Orthopedic professionals miss out on startup opportunities every day by doing these 10 things. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
02.11.2021
#40 - Anatomy of a startup - Q&A with the Founding CEO of Ossio (51 mins)
The holy grail of biologic fixation has arrived. Yes, I am talking about biologic bone fixation with the strength of a metal implant. --> Enter Ossio In this episode, I interview Orahn Preiss-Bloom, the Founder and 1st CEO of Ossio. Orahn will...
09.15.2020
#39 - The new Digital Playbook for Orthopedic Procedures with ExplORer Surgical co-founder and CEO Jennifer Fried (38 mins)
It's rare that the perfect tools are available at the perfect time. --> Enter ExplORer Surgical ExplORer offers tools for orthopedic device companies at the perfect time during the Covid era and beyond. ExplORer's new tools will improve the performance of your...
07.07.2020
#38 - Intelligent surgery and the future of orthopedics with the Peter Verrillo, the CEO of enhatch (53 mins)
Software is slowing eating orthopedics. Enhatch is exhibit one here. Enhatch is a pure software player, but they are not actually eating orthopedics so much as they are making the hardware better (implants, instruments and robots). They are a fast nimble startup, and when...
06.27.2020
#37 - The Future of Surgery Support with the Avail CEO, Daniel Hawkins (60 mins)
Once COVID hit, reps were kicked out hospitals making it difficult to support orthopedic surgeries. Enter Avail Medsystems. Avail has the technology to bring a virtual rep into the operating room on demand. They have the perfect technology solution for OR...
06.21.2020
#36 - The Birth of Orthopedics 3.0 (10 mins)
In this crazy year in 2020, I realized that we are entering a whole new world in the orthopedics industry, that I call it Orthopedics 3.0. So let me walk you down the history of the other major changes in...
05.01.2020
#35 - How to capture sales leads in the new COVID world (9 mins)
In this new world of less human touch, I am going to show you how to use Digital Marketing to get in front of surgeon customers and capture new sales leads. Orthopedic sales process will be less "human touch". Post-COVID you...
03.02.2020
#34 - Orthopedics is going bespoke (13 mins)
Today, I am declaring today that… Orthopedics is going bespoke and nobody can stop it! In future procedures, implants will be designed and manufactured to fit the patient for better outcomes. This will be the end of orthopedic implant sizes as...
02.04.2020
#33 - Anatomy of a Startup - Q&A with the Founder and CEO of Augmedics (29 mins)
Augmedics just brought real life "x-ray vision" to US spine surgeons in real time. I our discussion, CEO Nissan shares the story of how Augmedics started in 2014 and how they are leading augmented reality in spine surgery today, and...
10.06.2019
#32 - The New Business Model in Orthopedics (10 mins)
Software is changing Orthopedics forever. Believe it or not, in the near future, many Orthopedic companies will discount or even give away “medical devices", in exchange for the data. TODAY most orthopedic companies will say that they “sell implants, disposables and...
09.20.2019
#31 - Anatomy of a Startup - Q&A with Mark Foster, CEO @ Trice Medical (42 mins)
Mark provides insight into how a disruptive little startup, called Trice Medical, has created a brand new category in orthopedics and how they are executing today. Please excuse the cell phone skips during our conversation. You will be glad that you listened....
09.13.2019
#30 - Sacred Cows in Orthopedics (8 mins)
A “Sacred Cow” is a firmly held belief that is rarely questioned. The big orthos are not immune to Sacred Cows because of their defensive mindsets driven by a short-term finance goals. I share 7 Sacred Cows that I see in Orthopedics today. ---...
09.12.2019
#29 - The Founder Effect in Orthopedic Startups (12 mins)
An analysis of how the background of the Founder creates strengths/weaknesses for the startup business in the early years. The Founder's strengths help to create the Founder's blind spots. I dissect 7 Founder types by strengths/weaknesses and offer advice on...
09.11.2019
#28 - The End of Big Ortho Dominance (6 mins)
I will share the one blindspot that the Big Orthos have that could bring them down in the future. Time will tell if this Achilles Heal will kill them, or if they adapt. Subscribe: https://www.tigerbuford.com/newsletter/ Connect: https://www.linkedin.com/in/tigerbuford Read: https://tigerbuford.com --- Support...
07.03.2019
#27 - How can Orthopedic device companies leverage digital marketing (58 mins)
This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques. Lisa Denison and I cover these questions and more: How do Orthopedics companies use digital marketing today? How should Orthopedics companies use digital...
06.26.2019
#26 - Anatomy of a Startup - How little Danek became the largest spine company in the world (68 mins)
The first time this story has been told. This is the real story of Danek as told by Ted Bird. Ted was there. He was one of the early employees at Danek and was part of the team responsible for the...
05.08.2019
#25 - Anatomy of a Startup - Q&A with Marty WynKoop, co-founder of OrthoHelix (58 mins)
An inside look into a successful orthopedic startup (OrthoHelix) from inception to being acquired. The story is told by Marty Wynkoop, co-founder and head of operations, sales and marketing. Marty shares nuggets of wisdom on how to build value in an orthopedics...
05.05.2019
#24 - Anatomy of a Startup - Q&A with Dr. Brett Sanders, Founder of Tensor Surgical (34 mins)
This is a look inside a surgeon-founded startup that is disrupting the orthopedics industry, in this case, arthroscopy. An interview with Dr. Brett Sanders is an Orthopedic Surgeon who has re-invented trans-osseous arthroscopic tunneling fixation with some very clever cost-effective tools....
05.02.2019
#23-Real Career Advice for Engineers working in Orthopedics (12 mins)
I share 16 specific pieces of advice. This is real-life coaching for Engineers who want to accelerate their careers in our industry. Nobody else in going to tell you this stuff. I wish I had know these stuff when I...
04.22.2019
#22 - Six Hiring Mistakes that can Kill an Orthopedic Startup (8 mins)
Don't blow it early. The first 5 to 10 people that you hire in will either set your company up for success or break your company. I discuss six hiring mistakes that I have seen in early stage orthopedic companies. ---...
04.16.2019
#21 - How to create innovation in orthopedics (10 min)
Want innovation? Interation could be the killer app for creating game-changing innovation today in orthopedics. Successful innovation giants that we all know like Danek, SpineTech, Kyphon, Arthrex, MAKO, Hand Innovations and Mazor Robotics used iteration to innovate. I will teach you how to use innovation today in your...
04.01.2019
#20-Anatomy of a startup - 1st conversation with Erik Paul, CEO of Exiom who is bringing 3D printed casts to the US for better early fracture immobilization (17 mins)
3D printing is the most significant advance in fracture immobilization in decades and Exiom has the best solution. Listen to this "live" interview with the CEO of Exiom, Erik Paul. You will get the inside scope on the origins of the technology...
$#20-Anatomy of a startup - 1st conversation with Erik Paul, CEO of Exiom who is bringing 3D printed casts to the US for better early fracture immobilization (17 mins)$
04.01.2019
#19-Anatomy of a startup - 1st conversation with the Micro C Founder, Dr. Greg Kolovich (30 mins)
How does a surgeon take an idea and turn it into a solution that will change imaging in the operating room forever? Listen to this "live" interview with the Founder of Micro C, Dr. Greg Kolovich. You will hear the...
03.13.2019
#18 - A Random discussion between Joe Hage and Tiger Buford (41 mins)
Eavesdrop into a cell phone conversation between Joe and Tiger. We discuss a variety of topics, including: orthopedics buying decisions, LinkedIn, building medical device communities with digital marketing, the future of work, virtual consulting, and marketing direct to patients. --- Support...
02.09.2019
#17 - The 7 Benefits of Working Inside a Startup (7 mins)
This one is for my orthopedic friends who think they might want to work inside a startup but don’t really understand the upsides. I share the 7 real-world advantages of startup work in orthopedics. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
02.05.2019
#16 - Why good people get stuck inside big Orthopedic companies (5 mins)
This one is for orthopedic professionals working in big orthopedic companies and have an interest in moving to a smaller orthopedic company. I share insights into how good people stuck and become "institutionalized". Don't become the frog. --- Support this podcast:...
02.03.2019
#15 - Are you ready for a Startup? (9 mins)
Most people do not know if they would excel inside a startup. Answer 8 simple questions to see if you have the RIGHT STUFF. Take the startup test and see if you pass. Good luck. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
02.03.2019
#14 - An inside look at a successful startup – Ellipse Technologies (17 mins)
How did Ellipse go from a product concept to an irresistible takeover target 8 years later? I share 10 insights into this real-life success story from the early days to acquisition. I was there. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.30.2019
#13 - Who is Reinhold Schmieding? (20 mins)
The story of how the Arthrex founder went from a startup to the king of Sports Medicine using a different focus and style from all the other Orthopedic giants. Today, this little known executive is worth $5.9B (the 108th richest...
01.25.2019
#0 - Introduction to Inside Orthopedics (2 mins)
In this series, you will hear unique insights into the orthopedic industry. Tiger will share trends, emerging startups that he believes are poised for success, and new ways of looking at successful orthopedic businesses. NOTE - Tiger has no allegiances...
01.23.2019
#11 - The Secret Weapon for Orthopedic Startups (8 mins)
Startups can use RISK as a competitive weapon. I share the experience at Ellipse Technologies where we used this weapon to blow past the competition and go from $0 to a $400M valuation. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.22.2019
#10 - Real Career Advice for Young Engineers in Orthopedics (10:30 mins)
Orthopedics has been great for me. I want to give back. So this podcast is for the young engineers just starting out. I would like to share 16 pieces of advice for young Engineers who want fast career progression.
01.21.2019
# 9 - Why you should Fire your Marketing Leader (9 mins)
Marketing leaders make alot of mistakes, especially in Orthopedics. Here I share 6 Red Flags to look for that you may need to make a change to your Marketing leadership. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.18.2019
#8 - Why you should fire your R&D Leader (6 mins)
If your new product pipeline is not robust, then your R&D; Leader could be the problem. I review 8 specific Red Flags to look for in your R&D; leadership. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.16.2019
#7 - Six Early Hires that will Breed Success in your Orthopedic Startup (8 mins)
Startup CEOs often ask for advice on the what kind of people to bring in early and in what order. I will share my thoughts on the first six people to add. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.10.2019
#6 - Dynamite for your Orthopedic Company (9 mins)
5 traits to look for when hiring entrepreneurs to inject innovation into your orthopedic company. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
01.06.2019
#5 - Dear CEO, the Future of Orthopedics is Software (7 mins)
Something happened in 2018. I saw the Orthopedic world shift. It was subtle but real. This a wake-up call for my orthopedic peers as we head into the 2020 decade. Dear CEO, the future of orthopedics is software. --- Support this podcast:...
01.06.2019
#4 - An Open Letter to Orthopedic Companies (5 mins)
Stop being ordinary!!!! It's time to be Remarkable. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
12.15.2018
#3 - Why the orthopedic startup IDEA doesn't matter (5 mins)
Orthopedic startups, your execution is more valuable than your idea. Here is why. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
12.15.2018
#2 - Hot Startups in Orthopedics *just my opinion* (19 mins)
Tiger shares the 12 hot startups that he is watching in Orthopedics (19 mins) --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support
12.05.2018
#1 - The Future of Marketing in Orthopedics (10 mins)
Advice for Orthopedic manufacturers. Why today's marketing techniques are broken. A look at how marketing will be executed in the future. --- Support this podcast: https://podcasters.spotify.com/pod/show/tigerbuford/support

What's about?

Download our free app to listen on your phone

episodes:

#45 - Navigating change in Orthopedic Sales: a deep dive with Stu Brandon (106 mins)

#44 - Discussion with Episurf US leader, Patrick Jamnik (50 mins)

#43 - Anatomy of a startup - Discussion with the Vic Nunes, the CEO and Founder of QMed Innovations (58 mins)

#42 - Anatomy of a startup - Q&A with Bill Hunter, CEO of Canary Medical (55 mins)

#41 - How to prevent yourself from ever joining a Startup (5 mins)

#40 - Anatomy of a startup - Q&A with the Founding CEO of Ossio (51 mins)

#39 - The new Digital Playbook for Orthopedic Procedures with ExplORer Surgical co-founder and CEO Jennifer Fried (38 mins)

#38 - Intelligent surgery and the future of orthopedics with the Peter Verrillo, the CEO of enhatch (53 mins)

#37 - The Future of Surgery Support with the Avail CEO, Daniel Hawkins (60 mins)

#36 - The Birth of Orthopedics 3.0 (10 mins)

#35 - How to capture sales leads in the new COVID world (9 mins)

#34 - Orthopedics is going bespoke (13 mins)

#33 - Anatomy of a Startup - Q&A with the Founder and CEO of Augmedics (29 mins)

#32 - The New Business Model in Orthopedics (10 mins)

#31 - Anatomy of a Startup - Q&A with Mark Foster, CEO @ Trice Medical (42 mins)

#30 - Sacred Cows in Orthopedics (8 mins)

#29 - The Founder Effect in Orthopedic Startups (12 mins)

#28 - The End of Big Ortho Dominance (6 mins)

#27 - How can Orthopedic device companies leverage digital marketing (58 mins)

#26 - Anatomy of a Startup - How little Danek became the largest spine company in the world (68 mins)

#25 - Anatomy of a Startup - Q&A with Marty WynKoop, co-founder of OrthoHelix (58 mins)

#24 - Anatomy of a Startup - Q&A with Dr. Brett Sanders, Founder of Tensor Surgical (34 mins)

#23-Real Career Advice for Engineers working in Orthopedics (12 mins)

#22 - Six Hiring Mistakes that can Kill an Orthopedic Startup (8 mins)

#21 - How to create innovation in orthopedics (10 min)

#20-Anatomy of a startup - 1st conversation with Erik Paul, CEO of Exiom who is bringing 3D printed casts to the US for better early fracture immobilization (17 mins)

#19-Anatomy of a startup - 1st conversation with the Micro C Founder, Dr. Greg Kolovich (30 mins)

#18 - A Random discussion between Joe Hage and Tiger Buford (41 mins)

#17 - The 7 Benefits of Working Inside a Startup (7 mins)

#16 - Why good people get stuck inside big Orthopedic companies (5 mins)

#15 - Are you ready for a Startup? (9 mins)

#14 - An inside look at a successful startup – Ellipse Technologies (17 mins)

#13 - Who is Reinhold Schmieding? (20 mins)

#0 - Introduction to Inside Orthopedics (2 mins)

#11 - The Secret Weapon for Orthopedic Startups (8 mins)

#10 - Real Career Advice for Young Engineers in Orthopedics (10:30 mins)

# 9 - Why you should Fire your Marketing Leader (9 mins)

#8 - Why you should fire your R&D Leader (6 mins)

#7 - Six Early Hires that will Breed Success in your Orthopedic Startup (8 mins)

#6 - Dynamite for your Orthopedic Company (9 mins)

#5 - Dear CEO, the Future of Orthopedics is Software (7 mins)

#4 - An Open Letter to Orthopedic Companies (5 mins)

#3 - Why the orthopedic startup IDEA doesn't matter (5 mins)

#2 - Hot Startups in Orthopedics *just my opinion* (19 mins)

#1 - The Future of Marketing in Orthopedics (10 mins)

#2 - Hot Startups in Orthopedics just my opinion (19 mins)