A Quick Trip to Florence: How A Heritage Brand Innovates with James Ferragamo of Ferragamo

Today we’re joined by James Ferragamo, the grandson of the brand’s founder Salvatore Ferragamo, and now the brand’s Brand, Product and Communication Director. As the first Ferragamo to lead the business into third-generation success, James tells us about bringing innovation into a heritage brand, starting with the brand’s dedication to sustainability and their first initiative, the Ferragamo Icon-Up collection. The collection of shoe and belt styles made from upcycled materials is available now exclusively on FarFetch.com. Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. 

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