The Merriweather Council Podcast

A Response to "Algorithm Culture" (+ the sure thing you can count on)

05.20.2021 - By Danielle SpurgePlay

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I don’t work for an algorithm. I understand that every platform has best practices and things it’s good to be aware of. I’m okay with basic rules and guidelines, but I’m not okay with being told I shouldn’t even bother unless what I want to do will make an invisible robot happy. That is so discouraging and toxic. I don’t have any issues with the existence of the algorithms on any platform. I understand and support that there has to be an algorithm in place; otherwise, things would move so fast it would be useless.  Instagram, YouTube, TikTok, and other massive platforms handle so much content from so many users and deliver it to so many users; there needs to be a system (algorithm) to manage it.  The algorithm is a huge part of what makes those platforms functional and enjoyable as a user. Are they perfect? No. Are there a million things about it that we don’t know and don’t understand? Yes. My issue is with the culture surrounding the algorithms - and the messaging that seems commonplace to appeal to the algorithm or don’t expect to get anywhere. This is not a positive or encouraging message. For full show notes and all the links mentioned in this episode, please visit merriweathercouncilblog.com/150

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