Salespeople are the backbone of the beer industry.  Either working for a distributor or working for a specific brewery, salespeople make sure beer shops carry their products, host events, and are the front line for many people’s exposure to a beer’s lineup. What is the day to day life of being a sales person and how does this middle tier of the American three tier system of beer work?  This episode features two guests, a sales rep and a distributor owner, who talk through the ins and outs of this interesting part of the beer industry.  
 
This Episode is Sponsored by: 
 Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.” 
Hosts:  Don Tse and Em SauterGuests: Lisa Turso, Brett HollanderSponsors: Estrella Galicia, All About BeerTags: Sales, Distribution, Marketing, Bars
The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com 


  ★ Support this podcast on Patreon ★


AAB 042: Brewery Sales and Distribution

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Shaun O'Sullivan of 21st Amendment Brewery interviews Chuck Silva of Silva Brewing on this bonus episode of Brewer to Brewer.  
This Episode is Sponsored by: 
Firsd Tea
Firsd Tea is a proud sponsor of the Brewer to Brewer podcast. Firsd Tea has been working with brewers on a wide range of teas and botanicals in popular and successful beers. Firsd Tea combines flexible order sizes with the experience you need to create innovative and successful craft brews. They get you the most direct-to-farm tea selection so you are working with flavorful and consistent products. You can find out more about Firsd Tea’s collaborations with brewers and tea ingredients by visiting firsdtea.com or email info@firsdtea.comHost: Shaun O'SullivanGuest: Chuck SilvaSponsor: Firsd Tea, All About BeerTags: Brewing, IPA, California, Ingredients
 
The following music was used for this media project:
Music: Hip Hop Intro 06 by TaigaSoundProd
Free download: https://filmmusic.io/song/9533-hip-hop-intro-06
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod

  ★ Support this podcast on Patreon ★


Bonus: Brewer to Brewer with Shaun O'Sullivan and Chuck Silva

Amanda Cardinali of The Seed: A Living Beer Project interviews Vasilios Gletsos of Wunderkammer Biermanufaktur. 
This Episode is Sponsored by: 
Firsd Tea
This episode is brought to you by Firsd Tea, who invites you to add the mouth-watering tartness and deep red color of hibiscus to your summertime pale ales, gose and wheat beers. Firsd Tea is your source for hibiscus and teas that add bright, fresh colors and flavor. Email info@firsdtea.com for support in choosing the right botanicals and the optimal ways to use them. 
Beer Law Center
For more than a decade The Beer Law Center has been dedicated to the craft beverage industry, meeting the legal needs of breweries, wineries, distilleries, and all manner of alcohol producers and sellers around the country. From company formation to federal and state licensing, trademarks, regulations, and compliance or if you are buying or selling an alcohol business, the Beer Law Center should be your first call.  The firm never charges for an initial consultation and if they can't help you, they'll help you find someone that can. Have a legal question? Contact the Beer Law Center. On social media @beerlawcenter and online at beerlawcenter.com. Malteurop Malting Company
Malteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC's commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at customersuccess@malteurop.com or (844) 546-MALT (6258) for questions or to place your order. 
Iron Heart Canning
Iron Heart Canning is the quality leader in mobile canning and much more. With a decade of packaging experience, Iron Heart is your turnkey solution for your all your canning needs. Are you looking for a unique can size or nitro dosing? Iron Heart offers filling sizes from 6oz up to 19.2, dedicated equipment for mixed culture products and nitro dosing capabilities for still beverages and beer. Looking to break into other beverage segments? Look no further, Iron Heart also provides a robust network of co-packing solutions to get a variety of beverages in cans both alcoholic and non-alcoholic alike. Iron Heart Canning. You have the capability because Iron Heart can do it for you. Visit them at IronHeartCanning.com or email at info@ironheartcanning.com.Host: Amanda Cardinali Guest:  Vasilios GletsosSponsor: Firsd Tea, All About BeerTags: Brewing, Gruit, Foraging, Vermont, CollaborationPhoto Credits:  Melissa Jones and Vasilios Gletsos
The following music was used for this media project:
Music: Hip Hop Intro 06 by TaigaSoundProd
Free download: https://filmmusic.io/song/9533-hip-hop-intro-06
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod

  ★ Support this podcast on Patreon ★


Brewer to Brewer: Amanda Cardinali and Vasilios Gletsos

Attenuation is the consumption of sugar by yeast.  More attenuation means less residual sugar which generally means a drier beer … or does it?  A lot of factors come into play in how much attenuation a beer will undergo and that is only somewhat related to how dry or sweet that beer will be perceived by the drinker. On this episode of the All About Beer Podcast, we talk with a Master Cicerone about how attenuation is related (or not) to dryness and we speak with a brewer about how he thinks about attenuation in recipe development. 
 This Episode is Sponsored by: 
 Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.” 
Hosts:  Don Tse and Em SauterGuests: Jen Blair and Brandon JonesSponsors: Estrella Galicia, All About BeerTags: Attenuation, Beer, Sugar, Brewing, Recipes
The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com 


  ★ Support this podcast on Patreon ★


AAB 046: The Science Behind a Beer's Dryness

Gerard Olson of Forest and Main interviews Amanda Cardinali of The Seed: A Living Beer Project.  This Episode is Sponsored by: 
Firsd Tea
This episode is brought to you by Firsd Tea, who invites you to add the mouth-watering tartness and deep red color of hibiscus to your summertime pale ales, gose and wheat beers. Firsd Tea is your source for hibiscus and teas that add bright, fresh colors and flavor. Email info@firsdtea.com for support in choosing the right botanicals and the optimal ways to use them. 
Beer Law Center
For more than a decade The Beer Law Center has been dedicated to the craft beverage industry, meeting the legal needs of breweries, wineries, distilleries, and all manner of alcohol producers and sellers around the country. From company formation to federal and state licensing, trademarks, regulations, and compliance or if you are buying or selling an alcohol business, the Beer Law Center should be your first call.  The firm never charges for an initial consultation and if they can't help you, they'll help you find someone that can. Have a legal question? Contact the Beer Law Center. On social media @beerlawcenter and online at beerlawcenter.com. Malteurop Malting Company
Malteurop Malting Company (MMC) is based in North America—specializing in growing and producing quality malts for the craft beer and distilling industries. With local farms and Malthouses spread across the United States, Canada, and Mexico, MMC's commitment to excellence is fully ingrained into every batch it produces, ensuring breweries and distilleries of any size can create the finest beverages on the planet. Visit www.malteuropmaltingco.com to learn how MMC can support your malting needs. Contact MMC at customersuccess@malteurop.com or (844) 546-MALT (6258) for questions or to place your order. 
Iron Heart Canning
Iron Heart Canning is the quality leader in mobile canning and much more. With a decade of packaging experience, Iron Heart is your turnkey solution for your all your canning needs. Are you looking for a unique can size or nitro dosing? Iron Heart offers filling sizes from 6oz up to 19.2, dedicated equipment for mixed culture products and nitro dosing capabilities for still beverages and beer. Looking to break into other beverage segments? Look no further, Iron Heart also provides a robust network of co-packing solutions to get a variety of beverages in cans both alcoholic and non-alcoholic alike. Iron Heart Canning. You have the capability because Iron Heart can do it for you. Visit them at IronHeartCanning.com or email at info@ironheartcanning.com.Host: Gerard OlsonGuest:  Amanda Cardinali Sponsor: Firsd Tea, All About BeerTags: Brewing, Malt, Equipment, MildPhoto Credits: Daniel Endicott and Melissa Jones
The following music was used for this media project:
Music: Hip Hop Intro 06 by TaigaSoundProd
Free download: https://filmmusic.io/song/9533-hip-hop-intro-06
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://linktr.ee/taigasoundprod

  ★ Support this podcast on Patreon ★


Brewer to Brewer: Gerard Olson and Amanda Cardinali

The French Pilsner is a beer style that some craft lager focused breweries have been making lately, especially throughout America.  But what is a French pilsner? Is it made by French breweries? Does it have traditional roots in France? What do French hops and malt add to this lager? What are its brewing techniques and how are they utilized?  On this episode we talk with  two brewers- one from Southern France and one from America about this up-and-coming beer style and how the French pilsner fits into the evolution of lagers. This Episode is Sponsored by: 
 Estrella Galicia
Estrella Galicia is an independent, family-owned brewery  in northwest Spain, founded in 1906. Estrella Galicia Cerveza Especial is a world class lager, brewed using the finest Spanish malts, locally  cultivated Galician hops and the best brewing practices, in a state-of-the-art facility in La Coruña . Recognized around the world for quality and exceptional character. Estrella Galicia is “A beer like no other.” 
Hosts:  Don Tse and Em SauterGuests: Todd DiMatteo, Remí GliozzoSponsors: Estrella Galicia, All About BeerTags: Hops, France, Pilsner, Styles, Lager, Recipes
The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com 


  ★ Support this podcast on Patreon ★


AAB 042: Brewery Sales and Distribution

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