Acura's Chief Brand Officer Jon Ikeda on the future of Acura & electrification!

MotorTrend's Ed Loh & Jonny Lieberman chat with Acura's Chief Brand Officer - Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura!

2:47 - Acura winning Rolex 24 at Daytona.

7:29 - Jon's history - growing up in Japan, drawing cars, & Hot Wheels sets.

15:03 - Jon's path to studying car design at Art Center.

29:31 - Internships out of Art Center.

34:17 - Path to Honda - Dave Marek took him to see his first F1 race.

46:47 - FSX 1991 Tokyo Motor Show.

56:19 - Joined Acura in 1989.

01:01:23 - Performance-focused design.

01:12:57 - Made GM of Sales to rebuild the brand in 2015.

01:18:17 - Type S & ZDX.

01:23:32 - Acura Integra Type S, Precision EV Concept, & ZDX Type S - the first all-electric Acura!

01:29:57 - The InEVitable future - "The curve is going to be insane."

01:34:38 - Concerns about jobs in Japan & Germany.

01:37:02 - What does a performance brand do with autonomy?

01:39:17 - Pricing on Acura Integra Type S. Type R?

01:43:22 - Integra Type S vs Civic Type R.

01:46:20 - Dinner party brand analogy.

01:52:47 - Jon's personal collection.

01:54:17 - Acura's first EV!