Data Skeptic

Ad Blockers Effect on News Consumption

11.14.2022 - By Kyle PolichPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

While at first glance, the use of ad blockers drops the revenue of news publishers, this may not be completely true. On the show today, Shunyao Yan, an Assistant Professor in Marketing at Leavey School of Business, Santa Clara University, discussed the effect of ad blockers on news consumption and how ad blockers can potentially be helpful for news publishers.

More episodes from Data Skeptic