Data Skeptic

Ad Targeting in Amazon Smart Speakers

08.22.2022 - By Kyle PolichPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

More episodes from Data Skeptic