In todays episode we talk about additional marketing strategies to help you grow your business. 

Then, on sticking points, Connor sits down with Pete Lagregor to discuss ways he can convert traffic coming to his website into actual bookings.   Developing additional marketing strategies
Will you operate on word of mouth? If so, is there a way you can encourage that further?
Referral programs
Clear expectations for tagging/photo credit on social media 
Relationships with other businesses
Facebook has become a marketing monster
Social media as marketing
Facebook/Instagram/Pinterest ads
Facebook groups
Hashtags and tagging
Plan things ahead of time. When Creating advertisements don’t just ask what it is doing, but how it is doing it and how that will encourage others to follow through on their end. 
Think creatively about what needs your ideal client has that only you can fill or that you can fulfill in an easier, cheaper, faster, or better quality than others in your market. 
PEOPLE WILL NOT COME TO YOU, YOU HAVE TO GO TO THEM

Additional Marketing Strategies to Grow Your Business - S01 Ep 10

Portrait Session is the premiere podcast for portrait photographers who want to learn lighting, posing, post-processing, how to build a business, and more!

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

This is episode 6, of our season dedicated to talking about different specialties in portrait photography. In todays episode Erica and Connor sit down with Makenzie Hollar to discuss her incredible approach to senior rep programs and the challenges of senior portrait photography.           Website: www.makenziephoto.com
Facebook: https://www.facebook.com/makenziephotography/
Instagram: @makenziephotography

3-4 sentence photography bio:
Makenzie Photography is a wedding and senior portrait photographer based out of Bakersfield, CA specializing in reminding young women how beautiful and powerful they truly are through senior rep programs and intentional encouragement. Makenzie began her business at the age of sixteen and established herself as one of the leading creative photographers in her area by age twenty. Makenzie is best known for her bright, vibrant, colorful work!

2 random fun facts about you:
Orange is my favorite color!
My husband and I had a surprise wedding where our guests showed up to an engagement party and then found out it was a wedding.

Any courses or workshops you’d like to advertise?
No photography courses, but I do have a conference I’m hosting in the spring for high school girls that is connected to my senior rep program!

Tell us about your photography background. When did you start, are you self-taught, did you go to college for photography, etc.?

What made you focus on senior photography, rather than other forms of photography?

We commonly get questions about senior rep programs and one reason I wanted to interview you is because of your awesome approach to these programs. Can you first tell listeners what a senior rep program is, then describe your approach?

We talk a lot about the importance of an extraordinary client experience. Do you do anything other than that epic senior rep program to really elevate your client’s experience. 

What are your thoughts on in-person sales?

What do you find to be the two most valuable marketing/advertising tools for your senior photography business? Have you tried anything that was a flop?

Do you have tips for cues, etc. when working with and directing clients?

What gear (non-lighting) do you prefer to use for seniors?

Let’s talk lighting. What’s your favorite lighting equipment and set ups?

What do you think is the most important tip for someone considering being a senior photographer?  
What one thing can you not live without when it comes to running your business?

Senior Portraiture - Making Your Client Experience a Top Priority

This is episode 5, of our season dedicated to talking about different specialties in portrait photography. In todays episode Erica and Connor sit down with Rafal Wegiel to discuss unique and artistic approaches to headshot photography. 

Website: https://www.rafalwegiel.com
Facebook: https://www.facebook.com/rafalwegielphotography/ 
Instagram: https://www.instagram.com/rafalwegiel/
Other social: https://twitter.com/rafalwegiel http://www.youtube.com/c/RafalWegiel https://anchor.fm/rafal-wegiel-podcast 

This is another episode with a solid long first segment, and as such we don’t have a sticking points this week.

Headshot Photography - Finding Creativity Within Restrictions S02 Ep - 05

In episode 4 of our season discussing various specialties in portrait photography, Erica and Connor sit down with Sharon McMahon, a total boss and dominating force in the world of newborn portraiture. Even listeners who think they are not interested in doing newborn work will find a wealth of incredible advice and information from this incredible business person and photographer.

Newborn Photography: A Specialty for Serious Business Owners

A message from Connor:

Hey guys! Between an absolutely hectic month with work, and the fact that I am out of town filming some educational content in Ireland this week. As such, I just had no way of getting around to editing an episode of the show this week. I apologize for that. We have set a standard for ourselves to release episodes on a regular basis, and do not like to not keep to that standard at this point, but I just couldn’t make the sacrifices I would need to to get an episode out in time. Needless to say, we will get back on a regular schedule ASAP. Thanks for understanding. I love you all and sincerely hope that you are having an incredible week! Connor H

My Apology for Not Getting a New Episode Out This Week

This is episode 3, of our season dedicated to talking about different specialties in portrait photography. In todays episode Erica and Connor sit down with Jonny Edward to discuss his experiences as a fashion photographer.


Then, on sticking points, Connor sits down with Andy Bird to talk about building worth to meet his desired price point

Additional Marketing Strategies to Grow Your Business - S01 Ep 10

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