Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:

The SMILE and SCRATCH test to help you identify good names and disqualify bad ones

How important domain names are, including whether .com is important

How to get a good .com even if your first choice is taken

Whether premium domains are worth it or not

And if and when you should consider a rebrand if you're not satisfied with your current name

Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
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→ Creative Elements is now Creator Science
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#168: Alexandra Watkins – How to invent a GREAT brand name.

Creator Science helps you become a smarter creator.
It's never been easier to become a creator, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

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Subscribe to Podcast Marketing Trends Explained ↗
I was out for a run recently, and I was listening to a new podcast called Podcast Marketing Trends Explained. This show is co-hosted by my two friends, Jeremy Enns and Justin Jackson. Both of these guys are deep into the world of podcasting. 
Justin is the cofounder of Transistor, which is one of my favorite podcast hosting platforms. And Jeremy is the founder of Podcast Marketing Academy, as well as a member of The Lab.
These guys are doing really great work with this podcast about podcasting. It's nerdy. It's data driven. It's everything I love about being creator and a podcaster all rolled into one. But these guys are taking a very rigorous data driven approach, and I love everything they are putting out. In particular, I loved this episode you're about to listen to. It's all about understanding why it's so hard to get your fans from other platforms to give a podcast a listen. 
Full transcript and show notes
Justin's Twitter Jeremy's Twitter
Watch this episode on YouTube
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#195: Why (and how) to ask your audience why they DIDN’T take action

Last week, I was invited to speak at the 3rd Annual Content Entrepreneur Expo, also known as CEX. We had more than 20 members of the lab at the event. It was fantastic. We hosted a dinner on the 1st night for everyone, and we had a great time connecting, reconnecting in person, or getting to meet each other for the first time in some cases. 
It was also an opportunity for me to really catch up with my good friend, Justin Moore. Justin has been on the show a bunch of times, and I'll link to some of the past episodes with Justin in the show notes. He's the founder of Creator Wizard, and he is the guy to learn sponsorship strategy from. This is a super transparent look into our businesses and really our friendship.
Full transcript and show notes
Justin's Website / Twitter / Instagram / YouTube / TikTok
Episode #179: Justin Moore
Episode #178: Redesigning MY sponsorship strategy
Episode #146: Justin Moore
Episode #108: Justin Moore
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→ #191: Breaking down my $60,723 product launch
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#194: An honest conversation with my friend, Justin Moore (live from CEX)

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,

How to model titles

The differences between education and entertainment channels 

What most creators are getting wrong

And much, much more

Full transcript and show notes
Jake's Website / Twitter / LinkedIn
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TIMESTAMPS
(00:00) Meet the Man Who Solved YouTube Titles
(00:53) Title Expert Reveals What a Title Actually Does
(02:34) You Should NEVER Do This With Titles… Unless
(05:11) What Happens When You Write the Perfect Title
(10:29) The Only 3 Emotions You Need for Better Titles
(13:15) The Dark Side of YouTube Titles (and how to avoid it)
(18:47) The Silent Hacks YouTubers Use To Hook You
(21:31) Do NOT Make Your Titles Longer Than This
(23:45) The Biggest Mistake YouTubers Make with Titles
(25:51) How Pro YouTubers Actually Write Titles
(34:58) Don’t Be Original
***
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→ #125: Jake Thomas
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#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. 
He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership.
Get $200 off Build A Beloved Membership
Watch this episode on YouTube
Subscribe to Deep Dive
Full transcript and show notes
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→ My most recent Listener Q&A
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#192: I coached Ali Abdaal on building a membership.

Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.
I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I knew if I made it available for other creators, it’d help you too.
So I launched this on April 11 and had some bonuses available for those who purchased before April 15. It was my first true LAUNCH of something, and I put a lot of time and effort into it. Between April 11 and April 15, CreatorHQ generated $60,723.
In this episode you'll learn 

About my launch strategy 

The good things I'd do again

The bad things I'd do differently

And a few things that I'm still indifferent about

Full transcript and show notes
Get CreatorHQ (use promo code PODCAST)
Episode #158 with Kieran Drew
Episode #184 with Amy Porterfield
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RECOMMENDED NEXT EPISODE
→ #158: Kieran Drew
***
WHEN YOU'RE READY


#168: Alexandra Watkins – How to invent a GREAT brand name.

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