Podcast News

iTunes breakup is coming: https://twitter.com/stroughtonsmith/status/1114261872029700098?s=21

Great news. This is from the CEO of Oxford Road, an ad agency, educating businesses on how to be successful advertising in podcasts. https://www.business.com/articles/advertising-on-podcasts/

More education on how ads work:https://podsights.com/blog/frequency/?utm_source=podnews.net&utm;_medium=web&utm;_campaign=adfrequency:2019-04-08

An attempt to explain IAB 2.0 using pizza as a metaphor:https://blog.pacific-content.com/jimmy-and-the-magic-pizza-shop-3c547eeb17db

Story about the Bright Sessions in today’s Hot Pod. https://hotpodnews.com/making-money-part-one/

Dates for your diary: Edison Research reveal The Podcast Consumer on Thursday April 11th. You can register for the webinar here.

Jacobs Media Techsurvey: A survey of radio listeners with some podcasting info. Monday, April 15th: https://jacobsmedia.com/10-things-learned-techsurvey-2019/

Coffee w/Envision: Tuesday April 23 - A radio webinar, free, focusing on air talent.https://radioink.com/2019/04/08/free-envision-webinar-will-focus-on-air-talent/

What are you Currently Listening to?

Joel’s Pick - Upgrade from Relay.fm - https://www.relay.fm/upgrade/240

Jay’s Pick - Wolverine: The Long Night.  https://www.wolverinepodcast.com/

All’s Quiet on the Podcasting Front...Too Quiet - AL411

Jay ‘PodVader’ Soderberg and Joel Sharpton have been working in radio for a combined 3 decades plus and in podcasting for more than 2 decades combined. They bring their own analysis and POV to the latest Podcasting news, as well as giving tips and suggestions to improve and grow your show.

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PodVader drops by to update everyone on the status of Always Listening. 
He also uses this time to promote his new podcast, Q'd Up Podcast on Podcasting - available now to subscribe to in Apple Podcasts or Spotify. Episode 0 is available now. Episode 1 is coming soon.

Important Message From PodVader

What Makes a Good Podcast Media Host?: https://joelsharpton.com/blog/what-makes-a-good-podcast-media-host (https://joelsharpton.com/blog/what-makes-a-good-podcast-media-host)
The 5 Stages of the Podcast Listener Journey. Interesting:
http://pivotsix.com/blog/podcast-customer-journey (http://pivotsix.com/blog/podcast-customer-journey)
Hernan Lopez speaks on The New Media Show. - https://newmediashow.com/2020/02/28/podcast-academy-discussion-with-hernan-lopez-277/ (https://newmediashow.com/2020/02/28/podcast-academy-discussion-with-hernan-lopez-277/)
Around 7min mark, says he wants the Podcast Academy to celebrate that “independent” and be included in their board. And yet, there is no true independent on their Board of Governors. 
12:35ish - This is not a trade association. Again, as reflected by their Board of Governors. We want to celebrate quality as a group of professionals. Diversity is key here. Be representative of the entire industry. 
14ish - Won’t duplicate things that already exist like meetups. Guide people to Gimlet Academy podcasts or Jesse Thorn’s show. 
17ish - Be representative of the industry unlike other organizations that got it wrong. So the Board of Governors - more than half will be women. 
21ish - There will be awards for true “one person shows” but they will also be eligible for the open categories (and the dream is for what happened with Parasite)
25ish - 6 open seats left but 3 have already been reached out to. The goal is to have 9 people who work for companies and 8 that are indie. But their definition of indie is someone who literally doesn’t work for any big company currently.
29ish - Open to a poll for the best indies to be on the board. But he says it will be hard to find someone that ticks all the boxes. 
34ish - Hernan admits that without the criticism that arose, he’s not sure he would have considered putting as much representation of indie podcasters as there will be now. 
53 - The first awards, for simplicity, has to be timed around an industry event to have enough people there (this is clearly a nod to Podcast Movement - but it’s not determined yet)
Apple podcast data update - Data courtesy of the My Podcast Reviews service, by Daniel J. Lewis - http://MyPodcastReviews.com/stats (http://mypodcastreviews.com/stats)
If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: podvader@lockedonpodcasts.com
Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:
Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

From the Hernan’s Mouth - AL454

SERIAL Invented What?!
The new Edison Research Top 10 - https://podnews.net/press-release/edison-research-ranker-q342019?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-24 (https://podnews.net/press-release/edison-research-ranker-q342019?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-24)
The Unicorn that is Joe Rogan:
https://rainnews.com/canadian-podcast-listener-suggests-the-joe-rogan-experience-is-a-unique-unicorn/ (https://rainnews.com/canadian-podcast-listener-suggests-the-joe-rogan-experience-is-a-unique-unicorn/)
Another survey on popular podcasts...are you on this list?
https://radioink.com/2020/02/18/iheart-npr-strong-in-new-podcast-survey/ (https://radioink.com/2020/02/18/iheart-npr-strong-in-new-podcast-survey/)
How do I grow my audience? Not through paid social media ads: https://podnews.net/article/advertising-a-podcast-pt2?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-10 (https://podnews.net/article/advertising-a-podcast-pt2?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-10)
Apple podcast data update - Data courtesy of the My Podcast Reviews service, by Daniel J. Lewis - http://MyPodcastReviews.com/stats (http://mypodcastreviews.com/stats)
Star Wars - The High Republic - https://youtu.be/xCat5fXRyyU (https://youtu.be/xCat5fXRyyU)
If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: podvader@lockedonpodcasts.com
Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:
Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

The Top 10 Rainbows and Unicorns of All Time- AL453

The Podcast Academy Launches - https://podnews.net/update/podcast-academy-launch-coverage (https://podnews.net/update/podcast-academy-launch-coverage)
The Podcast Academy Site - https://www.thepodcastacademy.com/ (https://www.thepodcastacademy.com/default.aspx?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2020-02-17)
Tom Webster - Podcasting’s Biggest Mistake https://medium.com/@webby2001/podcastings-biggest-mistake-12183fee4e33 (https://medium.com/@webby2001/podcastings-biggest-mistake-12183fee4e33)
Apple Podcast Directory stats update from Daniel J. Lewis and MyPodcastReviews - https://mypodcastreviews.com/podcast-industry-statistics/ (https://mypodcastreviews.com/podcast-industry-statistics/)
If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: podvader@lockedonpodcasts.com
Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:
Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

The Rich Put Their Money Where Their Mouths Are- AL452

Spotify podcast listening up big - https://www.theverge.com/2020/2/5/21123905/spotify-earnings-q4-2020-podcasting-investment-operating-loss (https://www.theverge.com/2020/2/5/21123905/spotify-earnings-q4-2020-podcasting-investment-operating-loss)
Spotify buys the Ringer - https://www.forbes.com/sites/zackomalleygreenburg/2020/02/07/the-musical-motivation-behind-spotifys-500m-podcast-spree/#4c16cc3172de (https://www.forbes.com/sites/zackomalleygreenburg/2020/02/07/the-musical-motivation-behind-spotifys-500m-podcast-spree/#4c16cc3172de)
Barstool Sports purchased too - https://www.vox.com/recode/2020/1/29/21113130/barstool-sports-penn-national-deal-dave-portnoy-chernin (https://www.vox.com/recode/2020/1/29/21113130/barstool-sports-penn-national-deal-dave-portnoy-chernin)
How do we get more ad dollars? - http://www.insideradio.com/podcastnewsdaily/how-can-podcasters-get-more-ad-dollars-buyers-have-their/article_2b8c4c36-4c2e-11ea-8ede-7f9f95158d29.html (http://www.insideradio.com/podcastnewsdaily/how-can-podcasters-get-more-ad-dollars-buyers-have-their/article_2b8c4c36-4c2e-11ea-8ede-7f9f95158d29.html)
Is Your Podcast Doing Its Job - https://blog.pacific-content.com/jobs-to-be-done-for-podcasts-b9daadeec35c (https://blog.pacific-content.com/jobs-to-be-done-for-podcasts-b9daadeec35c)
Apple Podcast Directory stats update from Daniel J. Lewis and MyPodcastReviews - https://mypodcastreviews.com/podcast-industry-statistics/ (https://mypodcastreviews.com/podcast-industry-statistics/)
If you’re a College Sports podcaster (especially about football and basketball) contact Jay at his new email: podvader@lockedonpodcasts.com
Ever thought you might have a message, product, service, event or podcast you’d like to get in front of the Always Listening audience? Well now you can. Rates are updated weekly so grab yours now:
Always Listening Sponsorship Opportunities (https://propodcastingservices.com/always-listening-sponsors)

All’s Quiet on the Podcasting Front...Too Quiet - AL411

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