Amanda Lester says that you need to do your market research earlier.

My guest today is Amanda Lester. Amanda is a former performer and is now a marketer.  This is a really great conversation around marketing research. We cover how to use market research to uncover actionable insights. We talk about pricing research. And, we cover the ideas that drive audience development.  Visit my website: www.davewakeman.com Check out my friends at Booking Protect to help you offer your customers refund protection. Since we've seen ticket sales re-open, we have seen uptake on refund protection increase, telling us guests want the option of security for their purchases.  More importantly, having a refund protection partner can help protect your brand and improve your customer service.  Check them out at www.bookingprotect.com