Episode 80: Amy Lukas, Cameron Smith, Molly Mazzolini; Co-Founders; Infinite Scale

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications."

Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders & creative partners of Infinite Scale—join the show to tell the story of their environmental design firm.

The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm.

Cameron & Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design.

Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is.

Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm.

Lastly, we discuss ReScale; the green initiative of recycling and repurposing one-off environmental assets into other products.

Mentions Include:

Infinite Scale's Twitter

Infinite Scale

Utah Jazz uni unveiling

College Football Playoff by Pentagram

Sports Business Journal article on CFP Playoff design

2016 NHL All-Star Identity by Fanbrandz

Paul Conway, NHL CD

Hatch Show Print

Kyle Field wayfinding signage

Populous, Kansas City

University of Cincinnati DAAP

ReScale

NHL Green

The Green Sport Alliance

The next podcast will be a crossover episode. Sean Callanan, founder of SportsGeek, and I are collaborating on an episode that appear on both podcasts. A part 1 & 2 split between two brands.

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