11.09.2022 - By Lauren L. Hill & Dave Rastovich - surf stories & ocean adventures
Most conservation organisations mirror corporations in structure, operation, and strategy. But has that been effective? Andy Ridley, founder of Earth Hour and Citizens of the Great Barrier Reef, doesn't think so. He's asking how we build the 21st century conservation operation with the citizen at its heart. "The traditional way of doing conservation is 'pass us your money and we'll go and do it.' But we know that hasn't worked at the scale required." Andy is betting on harnessing th...