April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. 
April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products.
Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position their products.
In this episode, you'll learn

How she built her consulting business

How she attracts high-caliber clients

The process she uses to qualify them 

And April's experience publishing her 1st book

Full transcript and show notes
April's Website / Twitter / Instagram / YouTube / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #163: David Moldawer
***
CONNECT


#176: April Dunford – How self-publishing a book exploded her client service business.

Creator Science helps you become a smarter creator.
It's never been easier to become a creator, but breaking through the noise gets more difficult every single day.
The only way to get ahead is to learn from other creators who are playing (and winning) the game right now – and Creator Science gives you that edge.
Every week, we explore what's working right now to help you grow your audience, generate more revenue, and break through the noise. You'll hear from today’s top professional creators, including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science is a Signal Award-winning podcast hosted by Jay Clouse.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Jake Thomas is a title specialist whose channels have over 100 million views because he spent thousands of hours studying viral titles and the psychology of what makes people click. He’s the man who solved YouTube titles.
In this episode, you'll learn,

How to model titles

The differences between education and entertainment channels 

What most creators are getting wrong

And much, much more

Full transcript and show notes
Jake's Website / Twitter / LinkedIn
***
RECOMMENDED NEXT EPISODE
→ #125: Jake Thomas
***
WHEN YOU'RE READY


#193: Jake Thomas – YouTube title expert shares his secrets for getting clicks.

Welcome to a bonus episode of Creator Science. A couple of months ago, I got a direct message on Twitter from Ali Abdaal. He said he loved what I was doing with The Lab, my membership community, and he had heard great things about the experience. 
He was in the early stages of building his own membership community, coincidentally called Productivity Lab, and he wanted to ask me some questions. He suggested that we record the episode as a coaching call for his podcast Deep Dive, and I thought it was a great idea. So we spoke for a little bit over an hour, and I helped him think through how he was designing this new membership.
Get $200 off Build A Beloved Membership
Watch this episode on YouTube
Subscribe to Deep Dive
Full transcript and show notes
***
RECOMMENDED NEXT EPISODE
→ My most recent Listener Q&A
***
WHEN YOU'RE READY


#192: I coached Ali Abdaal on building a membership.

Earlier this month, I launched a brand new product called CreatorHQ. The way I’ve come to describe CreatorHQ is a complete operating system for creators – it’s literally the system I’ve built for myself in Notion to run the entire Creator Science business.
I use CreatorHQ every day. It houses all my goals, projects, tasks, content, CRM, sponsorship campaigns – everything! This episode was prepared in CreatorHQ. It’s the glue that keeps my business together and keeps the trains running. And I knew if I made it available for other creators, it’d help you too.
So I launched this on April 11 and had some bonuses available for those who purchased before April 15. It was my first true LAUNCH of something, and I put a lot of time and effort into it. Between April 11 and April 15, CreatorHQ generated $60,723.
In this episode you'll learn 

About my launch strategy 

The good things I'd do again

The bad things I'd do differently

And a few things that I'm still indifferent about

Full transcript and show notes
Get CreatorHQ (use promo code PODCAST)
Episode #158 with Kieran Drew
Episode #184 with Amy Porterfield
***
RECOMMENDED NEXT EPISODE
→ #158: Kieran Drew
***
CONNECT


#191: Breaking down my $60,723 product launch

Chenell is the writer of Growth In Reverse, a weekly newsletter where she reverse engineers how a top creator grew from 0 to 50k+ subscribers.
Chenell has done deep dives on Justin Welsh, Codie Sanchez, Lenny Rachitsky, Harry Dry, and many more.
I read it every week and think it’s incredibly well-done. The premise is super clear, and as a result, Chenell has seen her OWN newsletter grow very quickly – nearing 10,000 subscribers in just about four months.
In this episode, you’ll learn:

The common patterns between these newsletter operators

Some of the most effective growth tactics she’s uncovered

And what’s working for HER right now

Full transcript and show notes
Follow Chenell on Twitter / LinkedIn
Subscribe to Growth In Reverse
***
RECOMMENDED NEXT EPISODE
→ #145: Matt McGarry
***
CONNECT


[GREATEST HITS] #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers

WATCH
▶️ Watch this episode on YouTube
***
EPISODE DESCRIPTION
Tony Santos is a YouTube editor with over a decade of experience working with people like Thomas Frank and Noah Kagan. With his own YouTube channel, Tony has built a reputation for helping creators and editors communicate in a more positive way, which makes him the perfect person to teach us how to find, hire, and work with great YouTube editors.
In this episode, you'll learn,

Where to look for an editor

How to evaluate a potential hire when you're not an editor yourself

And much, much more.

Full transcript and show notes
Tony's Website / YouTube / Twitter / Instagram
***
RECOMMENDED NEXT EPISODE
→ #175: Angus Parker
***
TIMESTAMPS
(00:00) Meet Tony Santos
(00:56) Where to Find Editors
(05:53) When to Hire
(09:04) What to Pay Editors
(16:22) Misaligned Expectations
(18:56) Per Project vs Hourly vs Retainer
(25:46) How to Reach Out to Editors
(27:30) Evaluating a Portfolio
(29:15) Editing Skill Expectations
(33:15) Workflow Expectations  
(34:43) Timeline and Revisions
(37:55) How to Give Feedback
(41:59) Nurturing Long Term Relationships
***
CONNECT


#176: April Dunford – How self-publishing a book exploded her client service business.

Download our free app to listen on your phone