April Dunford on How to Nail Product Positioning

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Startup advisor and early-stage investor focused on network effects. "Creator" of Breadcrumb.vc and Applied Network Effects (one of the highest rated courses on Maven) — both are globally renowned resources to learn about network effects. I'm also part of the Atomico Angel Program, where I invest in early-stage startups with network effects. Please direct all pitches and consulting/speaking requests to sameer@breadcrumb.vc.
14 years of experience in the technology ecosystem — distributed between technology startups and investing. For much of this time, I studied technology business models and network effects in a professional capacity and via independent projects. Previously, spent 5 years at App Annie, a Sequoia-funded, late-stage startup during its hypergrowth phase. There, I led a global, cross-functional team, working across product, marketing, and sales. Advised leading tech companies like Spotify, Shpock and Trainline. Before that, I was an early-stage investor focused on commerce businesses.
I have been quoted or mentioned in leading publications, including Reuters, Sifted, Business Insider, The Guardian, Sifted, and Techcrunch. My prior independent work has also been referenced in Philip Tetlock's book, Superforecasting.

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April Dunford on How to Nail Product Positioning

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