LA LA LANDED

AR, VR, AI And All Things Digital And Technology In Hollywood With The Mill’s Bethan Horton

01.08.2020 - By DANI BEHR AND TARA JOSEPHPlay

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With its aim to continually wow its audience with top-level entertainment, Hollywood has become a haven of technology. In this episode, Dani Behr and Tara Joseph chat with Yorkshire lass now LA resident, Bethan Horton from The Mill. Bethan shares with us where she’s from, what she does, and what new advances keep The Mill ahead of the game as the leader in Hollywood for all things digital and technology. She talks about the use of AR, VR, and AI in creating hyper realistic content, and how they are continuously creating ads for big events with bigger impact!

 

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