Welcome back to the podcast! In this episode, we revisit my trip to Cleveland to see Dan Kennedy, as we explain the importance of identifying your target audience, repelling those who don't fit your target market, and communicating effectively to grow your business.


if you are avoiding to market, you will be at a significant financial disadvantage, so keep listening to learn how to stand out in a crowded market and take your business to the next level.


And don't forget to book your seat to come and see Paul and Dan live in person in Cleveland on July 8th and 9th: paulgough.com/dan


P.S - Watch the FULL video interview on my YouTube channel HERE.

Are You Missing Out On Financial Success? With Dan Kennedy | Episode 569

If you're a physical therapy clinic owner looking for tips, tools and strategies for growing your business, this is the podcast for you. Your host is Paul Gough - a former Professional Soccer Physical Therapist turned successful business owner and best selling Author from the UK. 

As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leadership, finance and the mindset needed to become a world class clinic owner. Subscribe right NOW!

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In this one, I interview the amazing Will Harlow. To say that Will is one of the most successful physios I've ever had the pleasure of working with is an understatement.
Will first listened to this Podcast 8 years ago when he was a student... he had no intention of starting his own business but then everything changed when he was told by his manager in the NHS that he'd have to wait SEVEN
years for a promotion. 
He came back to his podcast and the Paul Gough Mastermind community to help him grow his business, hire staff, raise his prices. Alongside that, he's grown his YouTube channel to over 750,000, sold the
rights to his book to one of the biggest publishing companies in the world, and now receives invites to speak all across the world. 
Turn this one up VERY loud and listen VERY carefully. If you want proof that hard work pays off and that running a successful, profitable physio clinic in the UK IS possible, this is the podcast you need to listen to. 
 *Will started his journey with me at one of my London events. the next chance to do that is June 7-8-9 at PPM LIVE in London. 
See you there? www.PPMLIVEUK.com
Official Podcast Sponsor: PT Everywhere, who can save you time, elevate patient care, and increase revenue with their all-in-one practice management software. Reach out to them for a free demo today at www.pteverywhere.com.

EP619 I Had No Intention Of Starting A Physio Clinic... Then I Listen To Paul's Podcast And The Rest Is History - The Will Harlow Story

In this one I talk to the amazing Dave Mott who grew his physio clinic from 1 person to 16 in less than 8 years. He's moved his clinic (in Bournemouth, UK) from being wholly reliant upon him, to patients happy to see his other 8 therapists. In this one we talk about the big decisions he's made, the lessons he's learned, and why he LOST a fortune on the back of a decision that happened as a result of his success. 
 
Plus, be sure to listen to the end to find out about Dave's GOLD Packages that are being sold in his clinic and involve more than 50 sessions. This is an amazing podcast with a GREAT business owner that is not to be missed. If you're trying to grow past just you and maybe one or two staff, this is your BLUEPRINT for doing so. 
 
Link to London PPM LIVE: www.ppmliveUK.com (June 7-9th) 

Avoid The Biggest Mistake That All SUCCESSFUL Physio Clinic Owners Are Tempted To Make! - Dave Mott's Story (UK Physio)

Is it right that ANYONE could work at your clinic for one week then quit and walk off with a list of all your patients and set up across the street the very next day? 
 
The government seem to think so when this week they announced the END of non-compete agreements completely. They seem think it’s “fair”. Do you? 
 
In this one I ask whether or not the recent announcement by the Government to END NON COMPETE clauses is a good thing or a bad thing for small business owners. Is it progress? Or, is it more Government interference and yet ANOTHER attack on small business owners trying to make an honest living? 
 
This one gets quite heated. Turn me up nice and loud and listen along. 
 
Details of the London event (June 7-9): www.ppmliveuk.com 
 
Details of the New Jersey Event (June 29-30): www.paulgough.com/jersey 
 
Details of the new PhysioFunnels marketing platform: www.physiofunnels.com 

“The End Of Non-Compete!” (Is It Yet Another Assault On Small Business Owners By Government?)

In this one I talk candidly with Chris Stankiewicz, a real TITAN of the UK Sports Injury and Physiotherapy Community. Chris started his business in 2016 - inspired by this Podcast (true story) - and has grown one of the most successful clinics in the UK.
 
In this podcast we spoke about how Chris achieved his success, the lessons he's learned since starting, solving the PEOPLE challenge, the second business he started with his WIFE...
 
...what he did when his head therapist QUIT on the morning of annual planning...
 
...why so many clinic owners in the UK struggle to grow past themselves, as well as the PRESSURE he was under that forced him to make a success of the business. 
 
It's an amazing episode with an amazing clinic owner. Turn us up nice and loud and listen carefully - there's LOTS of great stuff on this one for you to learn from. 
 
Details of the London PPM LIVE Event: ⁠www.ppmliveUK.com⁠ 

Everyone Has A Plan - Until The Head Physio Quits On The Day Of Annual Planning (Interview with Chris Stankiewicz, of Leicestershire, UK)

In this one, I tackle a huge concern for private practice owners worldwide - "my clinic is growing, but am I staying legal?".
To answer this, I've got a special guest, legal expert and founder of Conscious Counsel, Cory Sterling with me, who talks us through the common pitfalls to avoid, and the essentials to consider as your private practice grows.
Failing to comply with the law can leave you, and your business, open to hefty fines and reputation-crushing lawsuits that could shut down your private practice for good, so it's important to make sure you're covered.
To speak to Cory, and his team, for any of your legal questions, head to www.consciouscounsel.ca now.
Interested in our UK, or US event coming up in June? 
Head to www.ppmliveuk.com for London, or email paul@paulgough.com for New Jersey if you're an ambitious private practice owner looking to scale your business.

Are You Missing Out On Financial Success? With Dan Kennedy | Episode 569

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