Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website. You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups. We discussed…   How to Segment Your Email List Like a Pro Discover the power of tailored content by creating separate email lists for each audience. We'll talk about the importance of list segmentation, making every customer feel uniquely valued.     How to Craft Your Website with Precision Why it is essential to design dedicated sections for each audience and create crystal-clear subpages. Learn how clarity elevates the user experience, guiding visitors seamlessly to their desired destinations.     How to Show Up on Instagram with Brilliance Master the art of dual profiles—one for each audience. My strategy involves creating content that resonates with both audiences and savvy cross-promotion. Build strong connections and remember clarity trumps confusion.     How to Prioritize User Experience Invest in a pro designer with experience in personal branding. They'll ensure your website effortlessly showcases your offerings and captures your brand essence.     And so much more!!   Want the full scoop? Tune into Thrive by Design podcast episode 427 now! Here are the resources mentioned in the show: Follow Angeli Yara on Instagram!  Get Chapter One of The Desired Brand Effect Book Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform      Select “Ratings and Reviews” and “Write a Review”     Share your favorite insights and inspirations    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most. 

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

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What are you done with?    To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next.    Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.   Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.   I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.   Ugh.   I’d had enough. I was so done being broke, being taken for granted, being afraid.   On that trip I realized that I had no choice but to start doing things differently.    I invested in coaching so I could get super clear about what I wanted from my business.    I quit dating people who didn’t truly care about me so I could make space for someone who did.    I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.   And in a few months, everything was different.    If you are so ready for everything to be different, I have an invitation for you.   Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.   If you’ve been on the fence about applying to TYC, this is your sign.    If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change.    Be done with all that.    Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.   Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/    Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.   Here are the resources mentioned in the show:   Supercharge Your Online Sales Challenge   Train Your Customers to Buy from You Online    Erika Lyremark on Instagram   The Daily Whip   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform       Select “Ratings and Reviews” and “Write a Review”       Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok  

Episode 470B: How to Know When You’re Done — And What to Do Next

Today’s show is all about doubling your online sales, with a few simple strategies that always work.  But before we get to that, a quick message:  If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th.  TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell.  If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place.  Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more. Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.    One student, who will remin nameless, said this after she learned these strategies in one of our programs:   “I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”    If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:    Two slam-dunk strategies for increasing average order value on your website if you’re selling on a platform like Shopify (and the apps you can use to set them up automatically)       One thing you can do to significantly increase the sales coming in from in-person shows (it’s highly personalized and you can customize it in a bunch of creative ways)       How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from a place of mindfulness and intention)     I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.   This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.    Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.   Here are the resources mentioned in the show: Train Your Customers to Buy from You Online program  How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections   Episode #467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less with Chelsea Farmer  Episode #468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) with Alex Boxall  Episode #396: How Live Selling Transformed Her Online Jewelry Sales Laying the Foundation   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.    Click  here to review the show on Apple podcast or your favorite platform     Select “Ratings and Reviews” and “Write a Review”     Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Episode 470: How to Double Your Online Sales in Half the Time

Is your jewelry business really just an expensive hobby right now?  If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family.  She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program.  She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before.  In this incredible episode, Erin shares:   The one simple step she implemented as soon as the program started that kickstarted her new sales journey   The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)   How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)   The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)   We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business. I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story. Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.    Here are the resources mentioned in the show:   Follow Erin on Instagram! F&TA; Bootcamp Laying the Foundation Train Your Customers to Buy from You Online   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It!

There are times in your jewelry business where you might have to take a hard pivot to get what you really want.    That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.    When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:     The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale    How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list   Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline   The crucial marketing strategies that are driving Antoinette’s online success     And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online.    We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.   With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world.    That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business.    If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th).  Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again.    And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.   Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.   Xo, Tracy   Here are the resources mentioned in the show: Follow Antoinette on Instagram!Your PRANA Supercharge Your Online Sales Challenge Train Your Customers to Buy from You Online  Apply For Early Bird Enrollment to Train Your Customers To Buy Online   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here to review the show on Apple podcast or your favorite platform   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on  Apple Podcast for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY  Instagram Follow Flourish & Thrive Facebook   Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok

Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth

When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up.  Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:     Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…   How she added 200 people to both her email list and her SMS list   The must-have new offer that sold over 150 units…    Why her sales were up 191% compared to the same event a year earlier…      Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!). It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks.  Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge.  Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.  Xo, Tracy   Here are the resources mentioned in the show: Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/ Alex Kathlyn Accessories Website - https://www.shopaka.ca/ Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/   Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.      Click  here  https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show on Apple podcast or your favorite platform - https://pod.link/1050430716   Select “Ratings and Reviews” and “Write a Review”   Share your favorite insights and inspirations     If you haven’t done so yet, make sure that you subscribe to the show - https://pod.link/1050430716 wherever you listen to podcasts and on Apple Podcast  https://podcasts.apple.com/us/podcast/thrive-by-design-business-and-marketing-strategy-for/id1050430716 for special bonus content you won’t get elsewhere.   xo, Tracy Matthews   Follow on Instagram:   Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/ Follow @TracyMatthewsNY  Instagram - http://instragram.com/tracymatthewsny Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy   Follow us on Tik Tok:   Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny  

Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

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