The secret sauce for any successful book is the "book hook" - the idea that makes your book unique and sets it apart from other books in your niche. Learn how to use the hook both to write and title your book, how to be sure your hooky title will really sell, and the 5 attributes of a good book title.

ASP 029: How to Be a Successful Book Hooker

Authority Self-Publishing is a show where you can get detailed advice from three author marketing experts: Steve Scott, Barrie Davenport, and Ron Clendenin.  Primarily, they cover Amazon Kindle publishing strategies (through the KDP platform).  But they also offers a variety of marketing tactics you can use to grow your book-based business.  Each episode contains 30+ minutes of actionable content you can immediately apply to your writing business. Tune in every Monday and Thursday to get the latest news on indie publishing. Finally, each episode comes with detailed show notes where you can get a recap of the content and all the resource links that are mentioned.

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In this episode, Steve and Barrie talk with Stephen about his book, Mini Habits. He also shares his experiences with various book launches, creating a Udemy course, and writing a book that lasts.

ASP 084: Stephen Guise on Mini Habits and Writing Classic Books

In this episode, Steve makes a "surprising" confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one.

ASP 083: Pen Names: Should You Use One?

Patrick King shares his experience with turning book content into an online course that sells in his second interview with Barrie and Steve.

ASP 082: Patrick King on Turning Your Books into a Course

Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting to accomplish more in the coming year.

ASP 081: What Are Your Self-Publishing Goals for 2017?

Jyotsna Ramachandran, founder of Happy Self Publishing shares her online business journey and talks about her latest book, Job Escape Plan.

ASP 029: How to Be a Successful Book Hooker

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