The #fitfluencers and #wellness brands are coming for you. And they've been on the attack since January 1. This time of alleged renewal and reinvention is the Super Bowl for brands hoping to sell you a "better" or a "thinner" you. YOU are the product during this time of year and brands pay big money to get in front of you during this vulnerable time. Today we chat with digital brand marketer Amy Shoenthal (author of the Setback Cycle) about HOW you get targeted and Danielle Friedman (author of Let's Get Physical) about the history of fitness marketing and the good, the bad and the ugly of #fitfluencers.

Attack of the Fitfluencers

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses  that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

Personal Journals

Society & Culture

History

Philosophy

Places & Travel

Technology

Tech News

Podcasting

Gadgets

Software How-To

Kids & Family

Parenting

If it exists in the world there is an influencer for it. And Genealogy and family research is no exception. I found Crista Cowan (The Barefoot Genealogist) while I was trying to solve my great great grandmother's murder for the Sicilian Inheritance true crime podcast and I became fascinated by how she uses her platform and her position as Ancestry's Corporate Genealogist to help people climb their family trees, but more importantly to help them shape their identities and how they move in the world.

Genealogy Influencing is a Real Thing with The Barefoot Genealogist

Let's journey into a strange corner of social media filled with uncomfortably buff men chowing down on raw meat. Yes, meatfluencing is a thing. My special guest is Nick Aster, my very own husband, who I will try to convince to become a meatfluencer to put our kids through college.

Meatfluencers with Nick Aster

There is a prevailing narrative around women and money that says women are a mess financially. It isn't true! And we are talking about that today with Her Money podcast host and personal finance guru Jean Chatzky. We dispel the myths that women aren't good with money. We talk about how to save for college and retirement and we dive into why influencers can create dangerous expectations when it comes to investing.

Messy Women and Money with Jean Chatzky

For a long time every novel I read or rom com that I watched contained a lady journalist, or a hard-hitting ad executive. And about two years ago all those characters became influencers. Now about every other novel I read has an influencer character and I don't know if I like it. Today I talk to the journalist and novelist Sheila Marikar about her decision to write influencers into her new book Friends in Napa. I also have a bonus conversation from the car (DRIVING IN CARS WITH JO) with Glynnis MacNicol about why she is taping her mouth shut when she sleeps. The answer has to do with Gwyneth Paltrow.

Taping Your Mouth Shut and Influencers in Books

I'm touched out. I say that all the time. Before I became a parent I didn't know that was possible. But once I became a mom my body was no longer my own; it belonged to my children. But I didn't have a way to talk about the feeling of being touched out until I read the stunning book by Amanda Montei of the same name—TOUCHED OUT. There is an expectation gap between what we imagine motherhood looks like and what it actually is and the cultural script for motherhood has often been written by men.

Attack of the Fitfluencers

Download our free app to listen on your phone