In this episode of The Busy Marketer Podcast we're having a chat with Roy Steves of PoolSupplyWorld. Roy takes a technological approach to eCommerce Marketing by focusing on attribution, optimization and automation. Learn how you can use technology to become a more efficient marketer in your organization.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/2

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

Attribution, Optimization & Automation with Roy Steves of PoolSupplyWorld - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

My favorite part of digital marketing conferences was spending time with other marketers in the halls and after-hours hanging out and sharing our stories. It’s a place where we could talk about trials and triumphs, make connections and help each other out. A time of bonding. I came to refer to it as “group therapy”.  This podcast brings those experiences to everyone. A time to sit down with our peers–real-world marketers–to learn from each other, to be inspired and to make us all better as a group.  I’m your host, BJ Smith. I’m not a doctor or counselor, just an eCommerce marketing veteran that loves to teach and share. So pull up a chair and join us for a few sessions!  I love interaction! I encourage you to Tweet questions to upcoming guests or interact during a live stream. Check out http://bjsmith.co/upcoming.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business.

Darryl Lyons is a small business owner and financial expert. We talk what marketers and business owners need to pay attention to when it comes to financial and business decisions.

And the big question ... Are you done yet?

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/26

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

#26 Small Business, Big Pressure with Darryl Lyons - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.

#25 Rand Fishkin of Moz on Google's Deep Learning - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24

We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/24

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

#24 Becoming a Connector with Michael Roderick - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23

His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is also a speaker on the topic--helping his audience create actionable strategies for more effective content marketing and social media. And--for those of us who are Twitter chat fans--you can hang out with Brian each month on his #InsiderChat.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/23

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

#23 Truths about Content Marketing with Brian Honigman - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

What does digging in the dirt have to do with understanding your personal brand? 

Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary.

Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/22

Leave a questions for future episodes at https://BJSmith.co/ask.

Remember to focus on the important tasks and have a productive week!

P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!

Attribution, Optimization & Automation with Roy Steves of PoolSupplyWorld - Marketing Group Therapy: Advice and Inspiration for Digital Marketing and eCommerce Professionals

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