135. Audience Fatigue

When you’re not hitting your sales goals, you might think there’s something wrong with either your offer or your marketing. But what so many people fail to realize is that sometimes (a lot of times, actually), the problem isn’t in your messaging or even in your product. The problem is your audience.   Oversaturing your audience can create what Kristen terms “audience fatigue” and could quite possibly be what’s smothering your growth. Lead generation wants a seat at your table, and it’s time you think about how implementing an audience growth strategy can help you meet those sales goals.   Listen in as Kristen goes over:   An explanation of the Law of Diminishing Returns and how it could be affecting your bottom line How to recognize when your audience might be on the brink of becoming fatigued Why lead generation is vital for those in a party-based business model How you can use organic marketing (no paid ads) to grow your audience What happens when audience fatigue creates scarcity   Audience fatigue can create a whole host of problems. But the biggest issue might be that you don’t recognize that it’s even a problem. Instead of panicking and thinking about switching companies or changing up your offers - think about lead generation instead and how having fresh eyes on your current offer might help your bottom line across the board. Nothing is wrong with your marketing. The problem lies in audience growth.   Looking for a way to maximize your sales this upcoming holiday season? Then now is the perfect time to download your copy of Kristen’s new Monetize and Maximize Holiday Guide. Inside you’ll find simple and effective strategies designed to turn the last quarter of the year into your best. Click here to buy now.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.