173: Augmented Reality Technology in Hardware Startups

Jonathan Bohun is the founder of Action Ship VR and Weedar, companies which are integrating the digital and physical world via augmented reality. Today Jonathan is going to share some valuable knowledge for inventors, startups, and small manufacturers on what augmented reality is, what opportunities are coming in the near future for augmented reality hardware, and different ways hardware startups can think of augmented reality integration with their physical products.

Today you will hear us talk about:

Virtual reality is when you are fully immersed in a digital world

Augmented reality is when you are partially immersed in the digital world, and partially in the real world.

Wearable devices like augmented reality devices are going to be the first version of AR.

We see mass adoption of 5G and satellite internet, so now there are reliable connections to the web that are fast enough to integrate your startup hardware products in a connected way.

Processing power is very heavy for AR devices, and now computing is getting strong enough either on the device or on the cloud to be able to handle complex AR calculations.

Power capacity of the device, aka battery power, is now getting strong enough to handle the complex computing power

Right now the average AR device is 2 hours of experience

Biggest companies in the world are working hard on this AR technology

AR is starting to move beyond just glasses.

AR to enhance user experience with products

People want to use products together with other people, AR may be able to start bringing that together in the future.

You can make packaging come to life, interact with the product, learn more information about the product on display

Customization to different users in selling products on physical display.

Companies today can start with learning about AR technology integration to their packaging

Encourage everyone to look into the augmented reality and virtual reality space to see what it can do for your hardware

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