B2B Growth

By Sweet Fish

Business Careers

What's B2B Growth about?

Sharing lessons learned from the best content on the internet with B2B marketers.

5.0

226226 ratings

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B2B Growth episodes:

05.28.2024
Who’s producing the best B2B content today?
We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable...
05.21.2024
Buying a NYC billboard to get in front of a prospect
What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner...
05.14.2024
You Haven't Tried these 5 Digital Marketing Strategies
Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.In this episode, James, Brent, and Benji...
05.07.2024
Substack is GUTTING their business
Substack's recent changes have raised questions about the platform's business model and its impact on creators.In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform...
04.30.2024
This ugly newsletter makes $30M/yr
How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join...
04.23.2024
This changed marketing forever
The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji...
04.22.2024
Salesforce+ has driven $600M in pipeline?! (Bonus Episode)
Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/
04.16.2024
Fast-growing SaaS companies have a SECRET
Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined...
04.09.2024
The MISTAKE Brands keep making on YouTube
Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James...
04.04.2024
April Fools' Day 2024 - Marketing Hits and Misses (Bonus Episode)
In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. Did we miss one?...
04.02.2024
You're hired! (If you do THIS)
On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.Link to Post:https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref;_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent:...
03.26.2024
Hierarchy of content bullsh*t
Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji breakdown the importance of learning in community and how your business can tap...
03.19.2024
Marketing with ZERO cash
In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal...
03.15.2024
Content Systems of a $3 BILLION SaaS Company
What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to...
03.12.2024
Gen Z Takeover of Search and Social
Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode:Tracey Wallace - Contentment Newsletter:https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025Lessons from a Podcast that "Flopped":...
03.08.2024
Are you thinking about “Vanity Metrics” the wrong way?
James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!This discussion was hosted at the Sweet Fish Media Creator House.Watch the full discussion now on...
03.05.2024
Content Do’s and Don’ts
On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode:Validate content ideas by pitching them to subject matter experts and seeking...
02.27.2024
Going DARK
On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again?...
02.20.2024
Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive
On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.Link...
02.13.2024
How to Get Your Boss to Post on LinkedIn
On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in...
02.06.2024
Shaking things up on LinkedIn
On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure...
01.30.2024
Outside of the Box Marketing for B2B
On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take...
01.23.2024
Influencers in B2B? Too little too late, or a risk worth taking?
On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render...
01.16.2024
The SECRET Potential of a Podcast
On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months...
01.09.2024
Your Execs HATE The Content You’re Making
On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it...
01.02.2024
Uber's BRILLIANT Airport Dad Campaign
We see you airport dad! On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing. Link to Article:https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/Link to Commercial:https://www.youtube.com/watch?v=Py6dl1qafPAConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli:...
12.19.2023
Our 2024 Predictions
On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead!Have a prediction of your own? Let us know and connect with us on LinkedIn:Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/
12.12.2023
B2B Buyers DO NOT Trust Content from SaaS Companies
Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on...
12.05.2023
If Dave Gerhardt was running your Marketing Department
Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses...
11.28.2023
Create a Newsletter People Actually Read
With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential. Link to Posts: https://www.nutshell.com/blog/how-to-engage-millennials-with-emailhttps://optinmonster.com/email-marketing-statisticsConnect...
11.21.2023
A new way to webinar?
Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent,...
11.14.2023
The 2023 State of Content Marketing Report
Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings. Link to Post:https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm;_medium=member_desktopLink to Report: https://www.superpath.co/blog/state-of-content-marketing-reportConnect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent:...
11.07.2023
Algorithm Secrets: TikTok, Instagram, YouTube
Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level. In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock...
10.31.2023
Algorithm Secrets: LinkedIn
LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now.In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock...
10.24.2023
We need to clean up the mess we made
“If we don’t start thinking for ourselves, AI is coming for us.” - Megan MorrealeOn this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine...
10.17.2023
Handraiser or Learner? Separate your leads!
What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!In this episode, Alli, Brent, and Benji break down the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to...
10.10.2023
Handraiser or Learner? Separate your leads!
What’s the secret to stop annoying your audience and start shaping their learning journey? Let’s discuss!On this episode, Alli, Brent, and Benji breakdown the differences between handraisers and learners and how, often B2B marketers confuse the two. Link to Post:https://www.linkedin.com/posts/demandjen1_heres-one-way-to-stop-being-annoying-af-activity-7112883095678197760-C0K4?utm_source=share&utm;_medium=member_desktopConnect...
10.05.2023
Tactics vs. Strategies
We MUST prioritize understanding our audience and the purpose behind our message before determining the method of delivery, but it’s just soo easy to get it twisted. On this episode, Benji, Brent, and Alli define the difference between strategy and...
10.03.2023
5 ways to trigger a marketer
"Our target audience is the entire universe! We're going intergalactic, baby!"In this episode, Benji, Alli, and Brent talk about some of the worst things they've heard as marketers and the best ways to address them.Link to Post:https://www.linkedin.com/posts/dannyasling_marketing-saas-activity-7059148223327678465-dTJs/?utm_source=share&utm;_medium=member_desktopConnect with us: Benji:...
09.28.2023
Is TikTok Eroding Long-form Video
We’ve all heard it “Attention spans are shrinking!”, “TikTok is taking over!”, “Clips, reels, shorts, that’s the way forward!” – so what about longer videos? On this episode, Benji, Alli, and Brent discuss how long form and short form video...
09.26.2023
Why aren't C-suite execs the best thought leaders for an organization?
We’re delving into the challenge faced by C-suite executives in sharing disruptive ideas, exploring how true thought leadership involves discomfort and controversy in steering change and altering perspectives.On this episode, Benji, Brent, and Alli discuss a recent post from Ashley...
09.14.2023
"Nobody is seeing my posts" and other downright lies
How often do you see a piece of content that actually makes you laugh or brings you joy or whatever, and you message that person and say, "'Hey, thanks for making this content. "'It really impacted me today.'" Nobody does...
09.12.2023
But how is the blog converting?
Content is rarely a straight line to conversion/purchase. Yet far too often as marketers we have bosses breathing down our knecks with questions like "But how is the blog converting?"On this episode, Benji, Brent, and Alli discuss the ROI of...
09.07.2023
I'd rather lick sweat off a fat guys back...
Can B2B learn anything from Liquid Death or is selling water just simply too different from selling a CRM?On this episode, Benji, Alli, and Brent discuss a hilarious ad campaign created by Liquid Death and April Dunfords “grumpy” response. Link...
09.05.2023
Sh*t that doesn't matter anymore for content
On this episode, Benji, James, Alli, and Brent deep dive into recent developments in the world of social media and content. Hashtags, posting time, replying to comments… what still matters? What can we let go and move on from? Link...
08.31.2023
Trending Tactics won't work for your B2B Brand on social media
Gong, Drift, Chili Piper – they have GREAT content! BUT their buyer is not identical to your buyer, their sales cycles is different from yours… You must create a content strategy that works for YOUR product, buyer, processes, and...
08.29.2023
The Biggest WINS and FAILURES of Summer on Social Media
As Summer draws to a close, it’s time to look back and take stock of this summer’s winners and losers on social media. On this episode, James and Benji are joined by special guests Brent Barkey(Creative Director at Sweet Fish)...
08.24.2023
Zoom's Office Comeback: What It Means for Remote Work
On this episode, James and Benji are joined by Brent Barkey and Alli Tunell to discuss the recent announcement from Zoom that employees are headed back to the office. What does this mean for the future of remote work?Link to...
08.22.2023
10 non-marketing books every marketer should read
On this episode, Benji and James dive into a thought-provoking LinkedIn post by Emil Kristensen, where he shares his top 10 non-marketing books that every marketing leader should read. The guys dissect some of the book's unique insights, exploring how...
08.17.2023
THIS is one of the biggest misses in B2B marketing
Don’t make the BIG mistake… Trying to tie results to individual tactics.On this episode, James and Benji discuss a recent post from Mary Keough about reframing results of our marketing efforts. It’s time to shift your thinking and answer the...

What's B2B Growth about?

Download our free app to listen on your phone

B2B Growth episodes:

Who’s producing the best B2B content today?

Buying a NYC billboard to get in front of a prospect

You Haven't Tried these 5 Digital Marketing Strategies

Substack is GUTTING their business

This ugly newsletter makes $30M/yr

This changed marketing forever

Salesforce+ has driven $600M in pipeline?! (Bonus Episode)

Fast-growing SaaS companies have a SECRET

The MISTAKE Brands keep making on YouTube

April Fools' Day 2024 - Marketing Hits and Misses (Bonus Episode)

You're hired! (If you do THIS)

Hierarchy of content bullsh*t

Marketing with ZERO cash

Content Systems of a $3 BILLION SaaS Company

Gen Z Takeover of Search and Social

Are you thinking about “Vanity Metrics” the wrong way?

Content Do’s and Don’ts

Going DARK

Salesloft Acquires Drift, analyzing 1,200 LinkedIn posts, and Rogan is no longer exclusive

How to Get Your Boss to Post on LinkedIn

Shaking things up on LinkedIn

Outside of the Box Marketing for B2B

Influencers in B2B? Too little too late, or a risk worth taking?

The SECRET Potential of a Podcast

Your Execs HATE The Content You’re Making

Uber's BRILLIANT Airport Dad Campaign

Our 2024 Predictions

B2B Buyers DO NOT Trust Content from SaaS Companies

If Dave Gerhardt was running your Marketing Department

Create a Newsletter People Actually Read

A new way to webinar?

The 2023 State of Content Marketing Report

Algorithm Secrets: TikTok, Instagram, YouTube

Algorithm Secrets: LinkedIn

We need to clean up the mess we made

Handraiser or Learner? Separate your leads!

Handraiser or Learner? Separate your leads!

Tactics vs. Strategies

5 ways to trigger a marketer

Is TikTok Eroding Long-form Video

Why aren't C-suite execs the best thought leaders for an organization?

"Nobody is seeing my posts" and other downright lies

But how is the blog converting?

I'd rather lick sweat off a fat guys back...

Sh*t that doesn't matter anymore for content

Trending Tactics won't work for your B2B Brand on social media

The Biggest WINS and FAILURES of Summer on Social Media

Zoom's Office Comeback: What It Means for Remote Work

10 non-marketing books every marketer should read

THIS is one of the biggest misses in B2B marketing

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