Barbenheimer: Nostalgia, Retail, Recall, and Relevance

Unless you’ve been under a rock somewhere, you probably are aware of the Barbie marketing machine ahead of the major motion picture release. What does this signify as a moment in our culture and the ways culture and commerce intersect? Barbie brought some major shifts when she first showed up in our world. What will this highly-marketed film bring with it?

Alicia Esposito joins Phillip for an in-depth look at Barbie: the doll, the brand, the film. All brands can learn something from this moment in time, but if we aren’t careful, we’ll learn the wrong lessons and chase some rabbit holes that just don’t make sense. There’s a lot to talk about, so get your popcorn and have a listen!