Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch

B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

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Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.

Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster

Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they

A B2B Deep Dive Into Consumer Patience and Time to Win: Jay Baer on Marketing Smarts [Podcast]

Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.

Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast]

Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and mo

Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap your

B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]

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