On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take you behind the scenes for a real-time look at the re-launch of Tim’s brand, Sober Nation. Learn about opportunities in the lead-gen industry, how to price ad products, SEO from a pro, and more.
Cool Stuff Mentioned In The Show

 Our episode on Substack’s new app
 Sober Nation
  Johnny Robinson (The Squeegee God)
  SEM Rush (use this to analyze your SEO and find niches you can compete on)
  SimilarWeb (use this to research your competitors’ traffic)
  Lexi Grant, former exec at The Penny Hoarder, built and sold The Write Life
  They Got Acquired

For more great insights, check out…
Copyblogger Academy where you’ll learn the 3 skills you need to become an effective content entrepreneur in today’s world.
Trends where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.

Behind The Scenes

The HeyCreator Show is for building your creator business.

Each week, hosts Matt Ragland and Tim Forkin talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients.

For more about our show, company, and community go to heycreator.com.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

“What should I charge?”
Every creator asks this question. Don’t worry, we’ve got you!
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) walk through the Value Ladder framework, discussing how you can scale the same offer up and down the ladder to different price points and levels of involvement.
(0:00) — Intro
(1:00) — How should we think about pricing?
(2:55) — Where to start on the Value Ladder (VIP)
(9:50) — Going down the ladder (High)
(13:53) — The worst place to be (Mid)
(20:03) — Do not price at this number
(28:15) — The low-end of the Value Ladder (Impulse + Free)
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot


013: How To Price Your Digital Products & Services

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Amanda Goetz (@AmandaMGoetz) LIVE and in-person about her role as a fractional CMO, along with how she thinks about her content, community, and creator habits.
(0:00) — Presented by Riverside
(1:14) — Why take a fractional CMO role?
(9:49) — Are other creators your competitors?
(15:21) — How do you think about community?
(20:48) — What are the habits of successful creators?
(26:54) — Parenting as a creator
(32:09) — The differences between creating and public speaking
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot

012: How Successful Creators Think (With Amanda Goetz)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
Everything you need to know about launching, writing and growing an email newsletter is in today’s episode.
Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) go through the step-by-step process of launching a profitable newsletter. No fluff. From opening up a ConvertKit account through making thousands of dollars per month, each step is outlined below.
(0:00) — Presented by Riverside
(4:10) — How do you set up a landing page? Check out Matt and Tim’s landing pages.
(14:05) — How do you incentivize your audience to sign up?
(23:36) — The 3 types of email newsletters to write
(37:25) — How do you monetize your newsletter?
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot

011: How To Launch a Profitable Newsletter In 2024 (Step-By-Step Guide)

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Alexis Teichmiller jam on leaving the corporate world to become a creator, along with the move forward into a corporate role again. 
Alexis is the Senior Brand Partnerships Manager at Circle — the platform we use to run the HeyCreator Community — so they also discuss different community business models for creators, along with the best ways to create signature gatherings for your audience.
(0:00) — Presented by Riverside
(4:08) — Matt & Alexis working together at ConvertKit
(11:59) — Romanticizing the leap from W2 employee to full-time creator
(16:18) — From full-time creator to W2 employee
(26:07) — Different types of community business models
(32:23) — How to create signature gatherings in your community
(42:03) — How to set yourself up for sustainability as a creator
(48:36) — Where each platform fits in the audience funnel
Join the HeyCreator Community
Use Automatic Evergreen to send profitable newsletters on autopilot

010: Alexis Teichmiller on Career, Community, and Creator Journey

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠
You know you need to be writing an email newsletter. It’s the hot thing to do.
But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.
Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.
(0:00) — Presented by Riverside
(2:53) — The elevator pitch for newsletters
(8:42) — What creators underestimate about newsletter perspective
(13:28) — A misconception about newsletter replies
(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)
(27:56) — What you’re getting wrong about launching a newsletter 
(31:55) — The biggest issue with newsletter writing “quality”
(40:47) — Ranking what’s actually important about newsletters
Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

Behind The Scenes

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