How others perceive us in person and via social media can impact our careers and social standing. But we can build the reputation we want through conscious communication.

On this episode, strategic communication lecturers Matt Abrahams and Allison Kluger share techniques on effectively improving and managing your reputation.

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Show Notes:

• Allison Kluger
• “How Tylenol Made a Comeback” NYTimes
• Allison Kluger: "Telling your Story Can Lead to Success and Opportunity"
• Allison Kluger: Last Lecture Series: “If Not You, Then Who”