Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. In this very special episode from the new podcast, Wilder, Jo discovers how the fantasy of a simple prairie life got sold to millions around the world.
Go deeper: Stay at the Prairie House Manor in De Smet, SDThe Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap DressSara Petersen’s Momfluenced
Follow us for behind the scenes content! @WilderPodcast on TikTok@Wilder_Podcast on InstagramSee omnystudio.com/listener for privacy information.

BONUS: The Business of Laura Ingalls Wilder

Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses  that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

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Let's talk about Harrison Butker's viral graduation this week where he informed women graduates that their highest career calling was to be a wife and mother. If you got #tradwife vibes from that sentence, you aren't alone. The Internet is not happy and here to dissect the politics and the culture wars of it all is none other than Emily Amick, author of Democracy in Retrograde and the guru behind the account @EmilyinYourPhone. 

We also explore the broader context of Christian patriarchy, authoritarianism, and the pushback against progressive gender narratives. Additionally, we touch on the emotional labor and societal expectations imposed on women, the allure and pitfalls of the 'Trad Wife' lifestyle, and the rise of polarizing ideologies in digital spaces. 

Sigh.

Harrison Butker and the TradWives with Emily in Your Phone

The new hit romance The Idea of You has everyone buzzing about so-called middle-aged women and the pursuit of pleasure. What kinds of pleasure do we deserve? Which ones are taboo, and who decides? Today we talk all about the movie with resident lady pleasure expert Glynnis MacNicol of the new book I'm Mostly Here to Enjoy Myself.

Women and Pleasure with Glynnis MacNicol (PLUS All the thoughts on The Idea of You)

For today's Sunday Nice Things I get to chat with Rachel Hirsch, one of the incredible audiobook narrators of The Sicilian Inheritance. I love audiobooks. I often toggle between the audio book and the print version for efficiency. I also sometimes listen to the audio book AFTER I finish the print version because it is simply relaxing. I love chatting with Rachel today about how audio books get made and the incredible actors behind them.

Sunday Nice Things: The Magic of Audiobooks

What would you do if you discovered your therapist was on TikTok? And worse than that...what if they were talking about things YOU told them in therapy. Today we are talking with Bustle writer Kate Lindsay about her reporting on the mental health TikTok stars and the patients who are concerned. There are so many ethical and practical issues surrounding mental health content on social media these days and we are going to dive into all of it.

Help! My Therapist is on TikTok

If it exists in the world there is an influencer for it. And Genealogy and family research is no exception. I found Crista Cowan (The Barefoot Genealogist) while I was trying to solve my great great grandmother's murder for the Sicilian Inheritance true crime podcast and I became fascinated by how she uses her platform and her position as Ancestry's Corporate Genealogist to help people climb their family trees, but more importantly to help them shape their identities and how they move in the world.

BONUS: The Business of Laura Ingalls Wilder

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