Should my brand style be the same as my design aesthetic? How can I go beyond aesthetics and form an emotional attachment with my audience? And what really is a brand besides just logos and fonts? Brand designer and strategist Katie Saunders is here to answer all of these questions and more.
Brand designer and strategist Katie Saunders combines artistic talent with marketing strategy to create effective brands and websites for interior designers and other creative businesses. Using a collaborative approach, Katie provides her clients with strategy and implementation, creating custom branding that's authentic to their story and speaks to their ideal clients. Katie lives, works, cooks and plays a mean game of backyard basketball with her husband and two daughters in North Carolina.
 
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Branding Your Interior Design Business (with Katie Saunders)

The interior design business podcast for interior designers, architects, and home professionals. Hosted by interior design and digital marketing pro, Darla Powell.
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What's the difference between a flat rate and an hourly rate? Which should you use when pricing your interior design services so you end up with more money in your pocket? Shelby and Kasey of Daley Home are here to help with transparent tips on how they price their services.
"As a true extrovert and entrepreneur, it was only a matter of time before I turned my passion for design into a business. I founded Daley Home alongside my husband Kasey in 2017. We are driven by great design and a seamless process, resulting in beautiful and predictable outcomes for our clients!"
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Flat Fee vs. Hourly: How to Price Your Interior Design Services

One of the best kept secrets in the interior design industry is designing for vacation homes. How do you do it? How do you get into it? What are the benefits? Today’s guests, Melinda Cahill and Suzanne Glavin of North Shore Nest, discuss the ins and outs of vacation home design. Stay tuned!
“We began North Shore Nest in 2004 from our basements in Glenview.  Prior to launching, we were doing design projects on the side for family and friends while we worked our full time careers.  When the market crashed, we made the decision to launch North Shore Nest full time, and we have spent the last seventeen years designing spaces for working professionals and young families along the North Shore.  Our shared passion for great design paired with sensibility allows us to transform interiors into warm, livable spaces that stand the test of time. By taking a fresh updated approach to traditional styling and building rooms with layers, we are able to provide depth and individuality allowing our clients to live beautifully everyday. We are based in Glenview Illinois, serving the Chicago area and surrounding suburbs, as well as the Lake Geneva Wisconsin area. We are also currently working on new construction design projects in Scottsdale Arizona and Naples Florida and enjoy the diversity and learning opportunities offered by working in communities other than our own.”
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How to Design Vacation Homes and the Joy in Niching Down Your Business

Can niching down your business actually multiply your income? Is it possible to make a luxury service like design accessible to more people? How do you set boundaries with clients and start attracting the type of people you love to work with? All this and more on today's episode with Elle & Yvette of Decorelle Studio!
We are Elle & Yvette, sisters and founders of Décorelle Studio, a luxury interior design firm servicing the DMV area and beyond. We founded Décorelle in 2018 to fill a gap in the interior design market – one that often fails to capture the newlyweds who just bought their first home, the empty nesters who want to reimagine their nest, or the bachelor(ette) who is just starting life out. Over the years, we have mastered the art of marrying the luxury that is interior design and accessibility.
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REPLAY: How to Make Luxury Design Accessible

Do you think you don’t need to hire a PR agency, or that being featured in magazines won’t lead to clients? Today’s guest, Jeanne Collins, shares all the success she gained from working with a PR agency, plus some tips on strategy and how much it costs to hire a PR agency. Stay tuned!
Jeanne Collins is an award-winning interior designer who left the corporate world behind to find her true self through design and internal reflection. Her firm, JerMar Designs, works with executives and entrepreneurs, focusing on projects that combine sophistication and balance with inner and outer wellness. Jeanne is an Architectural Digest AD Pro 2024 Featured Designer, winner of the 2022 Luxe Magazine Red Award, and she was also recently nominated as an HGTV Designer of the Year.
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Increase Your Visibility With a PR Agency

Are you thinking about starting your own company, or have you already started one but are struggling to stay afloat? Today's guest, Lindsie Davis of Blueberry Jones Design, has lots of tips on how to develop reliable systems to take control of your business. We discuss time blocking, how to avoid scope creep, and how to price out your services. Stay tuned!
Blueberry Jones Design is a Texas-based interiors firm founded by Principal Designer Lindsie Davis, specializing in high-end full-service residential design. Lindsie is known for creating eclectic, playful homes that push creative boundaries and enhance her client's unique lifestyles. Her background in art influences her bold approach to the colors, patterns, and textiles that distinguish a Blueberry Jones home.
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Branding Your Interior Design Business (with Katie Saunders)

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