Episode 7: Building a B2B Business in a B2C Market - Jillian Bridgette Cohen

This week on The EnTRUEpreneurship Podcast, Wes talks with Jillian Bridgette Cohen, CEO and Co-Founder of Virtual Health Partners (VHP). VHP is an online wellness mobile platform that partners with wellness specialists to offer patients a one-stop-shop for appointment scheduling, live classes, nutritional advice, wellness plans, and much more.   Jillian discusses her personal life experiences that have fueled her entrepreneurial drive, as well as the opportunities and challenges that have grown and shaped VHP since its launch in 2015. Jillian also dives deep on the unique challenge (and differentiator) that VHP has decided to embrace — maintaining a B2B business model in the often B2C world of mobile apps.