Building a Brand on Social Media with Valeria Lipovetsky

This week Arielle is joined by fellow mom-of-three Valeria Lipovetsky. Valeria is a former model, turned Holistic Nutritionist, turned Thought-Leader and Content Creator. She has traveled the world and now looks to create online content that combines her love of fashion, wellness and gives you an all-access pass into her household.

From YouTube to Instagram to TikTok, Valeria shares her journey of self-love, discovery, and the tips and tricks that never go out of style. She also founded Verie, a line of elevated essentials that captures her cozy-meets-sophisticated style and turns it into retail gold.

In this episode, Arielle and Valeria talk about her path to discovering YouTube and how she has grown from creating "cringe-worthy" recipe videos to sharing fashion and family content to her channels. Tune in as the two have a real conversation about being online, dealing with the judgement that comes with the territory, and remembering: "We're just experimenting here. There's no roadmap." 

Follow @ariellecharnas, @valerialipovetsky and @somethingnavy on Instagram! 

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