Building an Authentic Brand with MONDAYS Jewelry Founder, Erica Laudenback

From process to profit, discover how you can create a business that stands out! Links + Resources: Connect with Erica on Instagram | @mondays_jewelry Shop MONDAYS Jewelry | https://mondaysjewelry.com/

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Show Notes: When you create quality, you get quality back! Today, I have the incredible opportunity to interview the founder of MONDAYS Jewelry, Erica Laudenback! Erica is a designer, entrepreneur, wife, and mother of two who brings an authentic SoCal style to each of her original pieces. We’ll cover her entrepreneurial journey, from when she first discovered her knack for e-commerce & design to the pivots she took to get to where she is now. Erica shares her tips and advice for creating an authentic brand, standing out in the market, and building a strong community. We even get a sneak peek into the BTS process from design to handcrafted pieces. By the end of this episode, you’ll have everything you need to set yourself up for success. Stand out in your business by tapping into your authentic, unique branding!

00:00 Meet the incredible mind behind the MONDAYS Jewelry line, Erica Laudenback! 01:45 How did you know you were creating a product people needed? 03:25 Creating a sellout product. 06:35 When did you decide to pivot to jewelry? 09:00 How do you narrow down your avatar? 10:35 What does it mean to be anti-collection? 13:55 How did you come up with your brand mission? 19:35 The process from design to handcrafted pieces. 21:05 What is the biggest lesson you’ve learned from the process? 22:40 Three tips for building community. 25:25 How do you create and nurture your email list? 29:55 What is coming up for the August launch?