It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. 

So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. 

But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.

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Business Battles | Cola Space Race: One Giant Sip for Mankind | 3

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live.&nbsp; Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers. New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.

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It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco.

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Jeep vs Bronco | Battle Hardened | 1

When ex-Bunny girl Jayne Gaskin spots the desert island of her dreams for sale online, she decides to risk it all. Trading in their English village home, Jayne and her family relocate to their own private paradise, just off the coast of Nicaragua. And a reality TV crew follows them to film a new show, No Going Back. But soon they all discover that paradise has its secrets. The locals claim the island belongs to them, and it’s been sold illegally. Jayne’s not leaving without a fight. A fight that will soon turn deadly.




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A lot has happened at OpenAI since that whiplash week in November 2023 when the board ousted its chief executive. There was an investigation to determine whether Sam Altman’s firing was just, and a lawsuit from OpenAI co-founder Elon Musk. Meanwhile, the company’s competition has been charging ahead. Julia Black, a reporter with The Information, joins host David Brown to break down the latest developments and shed light on where Sam Altman — and the future of AI — are going next. 

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Sam Altman & the Battle for OpenAI | Is OpenAI Out of the Woods? | 4

After five intense days, Sam Altman prevails over the OpenAI Board and is reinstated as CEO, with a new board in place.  But the turmoil has shown that OpenAI is vulnerable and its competitors, including Google and Microsoft, are ready to take advantage of OpenAI’s weakness.  And with OpenAI’s old board out and Chief Scientist Ilya Sutskever’s role at OpenAI murky, the path is clear for OpenAI to develop and commercialize AI at an even faster rate than as before.  

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Sam Altman & the Battle for OpenAI | Blood in the Water | 3

OpenAI co-founder Ilya Sutskever’s move to fire Sam Altman with no warning kicks off five days of chaos for the tech company. After he gets over the shock, Altman uses all his corporate savvy to fight back. For days, over McDonalds and Boba tea, Altman and the board feud over the path forward for Altman and OpenAI, while the business community waits on tenterhooks to find out the future of one of the most important AI companies in the world.







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Business Battles | Cola Space Race: One Giant Sip for Mankind | 3

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