CBP 139: A marketing magician’s tricks to turn prospects into patients—with Dave Dee

I am so freakin excited about this episode and this guest … I have been on this guy’s email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I’ve spent a pretty penny on his courses so that I can become a better marketer myself.Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in “practical” jobs, adding in magic shows when he could. Like most of us, he believed if he got really good at his craft, success would follow. But instead, he just fell further into debt.  In an effort to find answers, he studied marketing, and that sparked a huge mindset shift. He began to think of himself as a “marketer of entertainment services” instead of a magician—and acted accordingly. Just 4 months later, he had gone from doing 3 magic shows per month to 57! Every private practice must do the same things to succeed: generate leads and close them, perform the service and get paid, and generate repeat business and referrals. That’s why many of the same marketing principles that work for a magician will work for essentially any private practice. When Dave realized the power of sharing those principles with other business owners, he knew he’d found some real-world magic. In this interview, Dave shares some incredible strategies for email marketing and the initial prospective patient phone call that will completely transform your ability to acquire new patients for your practice...  Ever freak out or panic when a prospective patient calls and asks if you take their insurance? Then this episode is a must-listen, and this new masterclass titled “How to answer ‘Do you take my insurance?’” is a must see. USEFUL INFORMATION: Check out our eBook on Medicare & Cash-Pay PT