CBP 183: Cash-based functional medicine practice since 1995—with Dr. Tom Yarema

It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when almost no one else was (and on the rural island of Kauai!) Dr Yarema got his start in medicine nearly 40 years ago. His work at the forefront of the newly developing field of emergency medicine gave him an opportunity to learn and create new ways to help trauma patients heal. In time, he began doing medical relief work in foreign countries.  Through this exposure to medicine in other parts of the world, he became increasingly aware that American doctors who practiced in hospitals were prevented from offering many alternative treatments he knew were effective. His frustration with such restrictions drove him to leave the hospital and join a cancer clinic where he would be free to make the greatest improvements in patients’ lives. By 1995, he feared reprisals from the increasingly restrictive medical establishment in California, so he moved to Hawaii and started the first cash-based practice in Kauai. Soon after, a personal health crisis led him to get educated about the critical role of diet and lifestyle, and that completely changed the way he practiced medicine.  In this interview, Tom shares how he built several healthcare businesses over the years—including what’s working in his current, highly successful functional medicine practice. You’ll hear what he’s learned about running a profitable business and where he sees the greatest opportunities to make an impact and build a lucrative practice in medicine today. If you're interested in keeping the phone ringing and having staff that know how to convert callers into cash-pay customers, then don’t miss my free Live training this Saturday Dec 11th at 2pm Eastern: click here to claim your spot in the free online training that teaches you how my “Cash-Pay Profit Formula“ fills your appointment schedule with cash-pay patients. USEFUL INFORMATION: Check out our Masterclass on Authority Marketing: 3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients