CBP 170: Creative approaches to help patients afford the high-quality care they need

Tired of losing patients to a cheaper clinic when you know they really need the higher-level care you provide? Sadly, the cost to the patient of not getting the help they need can be far greater than the cost to you of simply losing their business. And this is why you’ll definitely want to check out this week’s podcast to learn how you can address the underlying concerns that lead many patients to decide they cannot afford the best available treatment. In this episode, I explain how you can help your financially strapped patients afford the treatments they need in order to be able to fully enjoy their lives. You’ll hear tips for how to address cost objections—including three powerful tactics that can make a plan of care more affordable, how to guide the conversation to focus on value, and how to develop your selling skills.  This “highlight” is taken from Q&A; calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Cash-Based Practice Guidebook