CBP 222: Elevate Your Referral Game by Tapping into Affluent Patient Networks

As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of increased economic stress. In this episode, I’ll explain the art of asking wealthy buyers for referrals in a way that allows them to feel generous about recommending your services to their friends and family. You’ll also hear how to quickly position your practice as the premier choice for influential patients, so you can take your practice to the next level. This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: 5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals