CBP 204: How to convert more of your Facebook leads into cash-pay patients

Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads follow-up so you can cost-effectively screen out those who will never convert while nurturing those who will. In this podcast, I explain some strategies for handling the sometimes overwhelming volume of leads that come in from Facebook ads in a way that helps you hold onto those that are actually a good fit for your practice. You’ll hear how you can efficiently organize, screen, and offload lead follow-up tasks in a way that increases the number who become regular, cash-pay patients. This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our Masterclass: How to Make Your Website a Patient-Producing Machine