Looking for a great way to showcase your services to a brand-new audience? A great lead magnet might just do the trick. In their many forms, lead magnets can be one of the best ways to reach an untapped target so you can give them an enticing peek into what makes your practice special. In this podcast, I explain exactly how to create a polished lead magnet you can use to attract the people who are most likely to become paying patients. You’ll hear how to choose a topic, decide which type of lead magnet will work best, write an irresistible title, and avoid common mistakes that can lead to poor results. USEFUL INFORMATION: Check out our last Masterclass: How to increase your cash pay rates, maximize profits, and minimize customer pushback on cost 

CBP 168: How to create lead magnets that actually produce business for a cash practice

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of self-promotion. He also highlighted the benefits of business coaching and being part of a mastermind group, which boosted his confidence and accelerated his practice's growth. This episode is essential for anyone looking to grow their private practice. USEFUL INFORMATION:

CBP 240: Growing a Successful Cash-based PT Practice in the midst of the Pandemic: Trent Corey's Journey

In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your staff and take the guest work out of the new employee onboarding process. This is also a must-have for any private practice owner who wants to avoid bad hires or wasting great opportunities by not properly training your new employees. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

CBP 239: How to Find and Hire the Perfect Virtual Assistant for Your Cash-Based Practice

In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical household for 2 children with severe medical needs, in this episode, you’ll hear my best advice and mental strategies for pushing through tough times as an entrepreneur and cash-based practice owner. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: Cash-Based PT Superbill Template and OON Coverage Guide. This resource includes an optimized superbill template and all the questions I have my prospective patients ask their insurance companies so they can get the maximum reimbursement for your services.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

CBP 238: How to overcome mental challenges faced by cash practice owners

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.   Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.   (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode’s strategies on gathering and converting the leads you generate.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive

CBP 168: How to create lead magnets that actually produce business for a cash practice

Download our free app to listen on your phone