When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you efficiently connect with lots of prospective patients who will value what you have to offer and get them on your schedule. In this podcast, I explain how to make the most of your presentations, workshops, and other in-person events. You’ll hear my top three tips for dramatically increasing the number of new patients sign ups from an event and improving their show rates afterward. USEFUL INFORMATION: Check out our course: The Online Patient Attraction System

CBP 162: How to find new patients fast with in-person marketing strategies

Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.

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In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your staff and take the guest work out of the new employee onboarding process. This is also a must-have for any private practice owner who wants to avoid bad hires or wasting great opportunities by not properly training your new employees. USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

CBP 239: How to Find and Hire the Perfect Virtual Assistant for Your Cash-Based Practice

In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …this episode is for you. After years of running 2–3 businesses at a time while managing a medical household for 2 children with severe medical needs, in this episode, you’ll hear my best advice and mental strategies for pushing through tough times as an entrepreneur and cash-based practice owner. (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: Cash-Based PT Superbill Template and OON Coverage Guide. This resource includes an optimized superbill template and all the questions I have my prospective patients ask their insurance companies so they can get the maximum reimbursement for your services.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0

CBP 238: How to overcome mental challenges faced by cash practice owners

Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.   Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.   (And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode’s strategies on gathering and converting the leads you generate.) USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive

CBP 237: Simple strategies to make your presentations and workshops produce at least 2X more leads

CBP 236: Strategies for Elevating Your Rates and Maximizing Revenue

Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network.  And we also have a special free resource associated with this episode … my report on the “22 Best Sources of Cash-Pay Patients” - just scroll down to download it now. USEFUL INFORMATION: Check out our course: Cash-Based Practice Marketing Intensive  

CBP 162: How to find new patients fast with in-person marketing strategies

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