CBP 230: Referral marketing strategies to build reliable referrals for your cash practice

For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This resource will help you stay in touch with potential referral sources—even when your schedule gets overloaded—and give you some proven patient-referral scripts I use in my own practice. In this podcast, I explain how to get a foot in the door with potential referral sources, arrange consistent touchpoints, foster personal connections, and deliver genuine value to other professionals who have contact with your target patients. I’ll also explore a surprising way to  leverage patient reviews to strengthen your connection with those providers who actually send patients your way. This “highlight” is from a Q&A; call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast. USEFUL INFORMATION: Check out our course: A Little-Known Yet Easy Way to Generate at Least 1 New Referral Source Each Month