06.30.2021 - By Jeffrey Vocell, Sharebird
Knowing your competitors is not only important for selling more effectively, but it allows you to verify if you’re achieving differentiation in the market. In this episode, Leah lays out how her team effectively handles the 3 different competitive intelligence programs running at Gusto. She’ll also cover how to enable your internal teams with the information you’re gathering. Because it’s one thing to know the competition, but it’s another thing to actually use that info to implement change within your company.