Why Do We Have Things?

016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard

04.26.2016 - By The American Edit | Rita Mehta & Erin HustedPlay

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Get to know Nicole Najafi, founder of Industry Standard,

a direct to consumer denim brand founded

by Nicole Najafi to deliver premium quality (the industry

standard…) denim without a higher price point. Industry Standard

jeans are designed in New York and made in the denim district of

LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of

launching Industry Standard when coming from a digital marketing

background, the conscientious compromises we make every day, and

about focusing on real, thoughtful products – and

relationships – while building your

business.  

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