The Product Marketing Experts

Consumer Psychology, with Phill Agnew, Director of Product Marketing at Brandwatch

08.12.2020 - By Jeffrey Vocell, SharebirdPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

A deep dive into the concepts of consumer psychology and how they can be applied to product marketing. Our guest Phill Agnew believe strongly that marketing shouldn't be so much of an "art" and that we can apply the known science of consumer psychology to our work. And after talking to him a gotta say I agree. It's time for PMMs to go behind gut feel and start using science to build a case for why our work matters so much.

More episodes from The Product Marketing Experts