Episode 5: Crispin Read - Don't Create a Category

10.05.2020 - By This is Product Marketing

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In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article"Don't create a category" on productmarketinghive.com. All rights reserved. © Product Marketing Hive.

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