Are you a salon, spa, or barbershop owner looking to transform your business and personal life?

In this episode of The Profitable Salon Owner Podcast, host Kayla Swanson is joined by guest Kati Whitledge, a marketing guru for the beauty industry, a sales funnel expert, a college dropout turned multiple six-figure entrepreneur, equipping owners with no-fluff business and marketing strategies. She's a speaker, podcaster, author, and the Founder and CEO of mya--a client recruitment software for the beauty industry.

Kati brings her extensive experience to the table as we discuss Critical Marketing Strategies for 2024.

Talking the power of niche marketing, the impact of AI, and the essential role of email marketing. Plus, we reveal the secrets to fostering a harmonious salon culture, boosting profitability, and achieving a healthy work-life balance. This episode is a MUST LISTEN!

Kati Whitledge shares her insights, wisdom, and practical advice to help you elevate your salon business to new heights.

Want more information about mya? Visit their website at https://joinmya.com/

And text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook.

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

In this episode of the Profitable Salon Owner podcast, Kayla Swanson welcomes back Carla to dive deeper into the science behind our self-beliefs and interactions. They explore how understanding our thoughts and emotions can lead to profound personal and professional transformations. Carla shares insights from her journey, including how EFT tapping and coaching helped her navigate challenges in her salon career and personal life. Together, they discuss three key pillars that can hinder success and offer strategies to overcome them. From managing fear and anxiety to harnessing the power of energy, this conversation provides valuable insights for salon professionals seeking holistic growth.

Learn to Navigate Negative Challenges With A New Strategy

In this insightful video, host Kayla Swanson delves into the often-overlooked topic of sustainability in salons and its profound impact on profitability and brand identity. Joined by industry experts Paul and Valorie Tate, founders of Sustain Beauty, the discussion unfolds into a rich exploration of their journey into sustainability and its multifaceted benefits for salon professionals.

From eco-friendly color mixers to innovative pigmented lighteners, the conversation highlights how sustainable practices not only enhance performance but also contribute to cost savings and environmental conservation. Through compelling anecdotes and practical tips, viewers gain a deeper understanding of how embracing sustainability can elevate salon experiences for both stylists and clients.

Moreover, the video underscores the importance of storytelling and community-building in aligning salon brands with sustainability, attracting like-minded individuals, and fostering brand loyalty. With actionable insights and real-world examples, salon professionals are empowered to integrate sustainability into their businesses, driving positive change while reaping the rewards of a more profitable and impactful salon model.

Join Kayla, Paul, and Valerie on this enlightening journey into the transformative power of sustainability in the salon industry.

Get your hand on the industry's most comprehensive checklist of ways you can deliver a more sustainable service and be more successful in the process. Text “checklist” (916)258-0720

Salon Sustainability: Profit with Purpose

The beauty industry is constantly changing, staying ahead of the curve is essential. Today we will uncover the biggest roadblocks to salon growth and how to take action. Embark on a journey with Kayla and industry powerhouse Vivienne Mackinder on the Profitable Salon Podcast! Together, they uncover the secrets to conquering the beauty industry's toughest challenges. With Vivienne's decades of expertise, you'll gain priceless insights to skyrocket your salon business. Don't miss out – tune in now and take your salon to new heights!

Want to learn more about Vivienne? Check her out here:
https://www.viviennemackinder.com/
https://www.instagram.com/viviennemackinder/
https://www.facebook.com/VivienneMackinderHair/

Interested in the Academy? 
Learn more here - www.highperformancesalon.com
Join our FB group - www.facebook.com/groups/highperformancesalon
Like us on FB - www.facebook.com/highperformancesalon
Follow us on IG - www.instagram.com/highperformancesalon

Our Sponsors:
Salonscale: https://signup.salonscale.com/highper... (10% off your a-year subscription)
MYA: https://joinmya.com/  (Use promo code HPSA for your first 2 months FREE)
SustainBeauty: https://sustainbeauty.co/
Phorest: https://www.phorest.com/us/
L'ANZA: https://www.lanza.com/

Salon Secrets Exposed by Vivienne Mackinder! Shares Pro Tips & Insider Strategies

Join Kayla Swanson and Jason Everett in exploring the implementation of a "Code of Honor" inspired by Blair Singer's book. Learn how to solve salon team and culture problems effectively, foster unity, and strengthen your organizational culture. Discover the step-by-step process, common mistakes, and the transformative impact of implementing a Code of Honor in your salon or any organization.

Want a copy of our COH? TEXT "COH" to (916)258-0720

Unlocking Salon Success: The Power of a Code of Honor

Learn how to manage difficult clients and maintain a positive salon environment with these key tips. Recognize signs indicating it's time to part ways with problematic clients, such as constant complaints or scheduling issues. Firing clients can benefit your salon by showing support for your staff and upholding high standards. Handle client complaints professionally by listening to both sides and addressing issues promptly. Utilize consent forms to manage client expectations and clarify services. Establish a non-negotiable policy against abusive behavior towards staff. Equip your team with de-escalation tools and protocols for handling uncomfortable situations. Maintain high standards to ensure a positive experience for everyone. Build the perfect clientele by pre-booking preferred clients and matching them with compatible stylists. Prioritize creating perfect days by balancing client appointments effectively. With these strategies, you can navigate client relationships effectively and foster a thriving salon environment.

Critical Marketing strategies for 2024: A Conversation With Kati Whitledge

Download our free app to listen on your phone