Custora Time

By Custora

Business Management & Marketing Shopping

What's Custora Time about?

We’re on a mission to remove the “mass” from mass marketing with software tools that focus on customers as individuals with unique needs and interests.

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Custora Time episodes:

10.23.2019
Tilting the Odds: Using Customer Insights to De-Risk Your Business
Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as: Should we launch a loyalty program? What is the omnichannel demand impact of closing a store? Should we re-vamp merchandising assortments? To learn...
09.25.2019
Expanding Your Red Carpet
It’s not uncommon to see 10% of a retail brand’s customers driving 50% of annual revenue or more, nor is it uncommon to see half of those customers churn every year. Today, Custora VP of Customer Success Ben Grant gives...
08.20.2019
A Look into the Future: Customer Marketing 2.0
In this session, we’re visited by Professor Eric M. Schwartz from the University of Michigan Ross School of Business. Professor Schwartz's expertise focuses on predicting customer behavior, understanding its drivers, and examining how firms actively manage their customer relationships through...
08.20.2019
Building Data-Driven Personas
In this webinar, Custora Head of Data Science Andy Lim presents on how to use your own first-party data to build effective customer personas. While we’re obviously biased in favor of data-driven behavioral segmentation, today we’ll take a look at...
07.17.2019
The New CMO: The Voice of the Customer Within the Organization
Custora Director of Product Nitika Sheth will present on how designing marketing KPIs around customer-centric goals can grow to involve every team across the retail org in a multi-pronged effort to increase customer lifetime value. In this webinar, you'll learn:...
07.08.2019
Supergoop: Skincare and Customer Care All Year-Round
An interview with Michael Engert, Head of Direct to Consumer at Supergoop, after Custora announced Supergoop as the winner of Custora’s inaugural Customer Obsession Awards for Overall Customer Centricity. To learn more, visit us at custora.com. To learn more about Customer-Centric...
07.01.2019
Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing
An interview with Vadim Grinberg, VP Consumer Growth & Insight, after Custora announced Dagne Dover as the winner of Custora’s inaugural Customer Obsession Awards for Customer Lifecycle Marketing, which includes year-over-year growth in acquisition. retention, and reactivation. To learn more,...
06.26.2019
The One-Time Buyer Problem is Not a One-Person Job
Every retail marketer faces the challenge of the dreaded one-time buyer, who makes one purchase and never comes back. While heads of marketing are often held accountable for these underwhelming customers, the parties responsible can be found in departments across...
06.06.2019
Supercharge Your Customer Journey
Understanding your customers and how they evolve throughout their lifecycle is key to creating a data-driven personalization strategy that gets results. In this webinar with customer journey optimization experts Yieldify, we'll take a look at how predictive analytics and personalization can...
05.30.2019
Where Retail Organizations Fall Short with Segmentation
In this webinar, Custora CEO Corey Pierson walks through marketing's biggest misconceptions and mistakes when it comes to segmenting for actionable, accountable business growth. Some of the organizational pitfalls Corey will elaborate on include: Overspending on qualitative behavioral surveys with no...
05.23.2019
How Customer-Centric Reporting Is Transforming the C-Suite
Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: putting channel- and product-centric metrics in their place by contextualizing them around the most important thing to any retailer, The Customer! In this webinar, you'll learn: How customer...
05.22.2019
Kicking the Habit: Reducing Dependence on Price Promotions
In this webinar, Custora Head of Product Management Jordan Elkind presents on the racy topic of rampant over-discounting and how retailers can escape the downward spiral of dwindling margins and fading customer loyalty. In this presentation you’ll learn: The current state...
05.21.2019
Why Customer Lifetime Value Matters
In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how measuring and tracking customer lifetime value is central to this new age of retail. When you...
05.20.2019
Your Behavioral Playbook (with Custora & BounceX)
Listen in as Kevin Brosnan, Conversion Director at BounceX and Custora’s very own Head of Product Management, Jordan Elkind discuss how you can build marketing campaigns using a single-customer view. In this webinar, you'll learn: What types of data you already...
05.16.2019
Powering 1:1 Marketing at Kendra Scott
In this wonderful conversation, Megan Kohout, VP E-Commerce and Customer Analytics at Kendra Scott joins Custora CEO Corey Pierson and Amperity Chief Product Officer Chris Jones to talk about the company's journey toward one-to-one marketing. You'll learn: How Megan thinks about...
05.16.2019
Tackling Your One-Time Buyer Problem
In this webinar, Custora CEO Corey Pierson jumps into the age-old one-time buyer problem. In this hour-long discussion, you will learn: The outsized business impact of getting your one-time buyers up to two or three-time buyers. How to strategize which segment...
05.15.2019
Using Customer KPIs to Uncover Business Opportunities
In this webinar, Custora CEO Corey Pierson discusses the evolution from the age of the channel to the age of the customer and how to measure success in the current retail environment. You’ll learn which customer KPIs matter, and, breaking...
05.14.2019
Jumping the 3 Big Hurdles to Predictive Modeling
Custora's Head of Product Management, Jordan Elkind, discusses how retailers should think about the challenges and benefits of predictive modeling. Learn: How to strategize preparing data for modeling, including a pre-launch checklist, data cleansing, and data transformation How to do the modeling,...
05.13.2019
Measuring Success: Cracking the Code on Marketing Effectiveness
Every marketing technology solution claims to "drive impact," but do they prove to you that you're better off with them rather than without? In this webinar, we will show: How to determine true incremental growth Which metrics are wasting your time And how...
05.10.2019
High-Value Customer Acquisition on Social Media
In this webinar, Custora Customer Strategy leads Lison Jullien and Maria Kikvidze will walk you through the step-by-step process they've used to help top retailers find and acquire high-lifetime-value customers through social media channels like Twitter and Facebook. In this...
05.09.2019
How Do You Measure Up? Announcing Customer-Centric Benchmarking
Join us as we introduce Custora's newest feature: customer-centric benchmarking across ten key metrics. Using data from 100+ retailers, we now have the ability to analyze how your organization is performing relative to industry averages and the highest performers in...
05.09.2019
CEO Corey Pierson on Building a Scalable Churn Prevention System
Custora CEO Corey Pierson will discuss one of the founding passions behind Custora: reducing customer attrition. In this webinar, you'll learn: Why the current state of churn prevention systems are ineffective The fallacy of being saved by that "well-timed email"...
04.02.2019
How The Bouqs Drives Customer Loyalty with Event Propensity Modeling
In this webinar, The Bouqs Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss: How The Bouqs, an online floral retailer, was able to use Event Propensity Models to create...
03.27.2019
Winky Lux & The Rise of Instagram-Native Retail
In their discussion this week, Maddie Buras (Custora Marketing Manager) and Kate Fernandez (Winky Lux Director of Global Brand Marketing at) will cover: Instagram-native retail and leveraging micro-influencers to get the word out How Winky Lux uses customer intelligence to...
02.14.2019
Optimizing Performance Marketing with First-Party Data
In this webinar, Hannah Plotkin, Customer Engagement Manager at Custora will present alongside LiveRamp’s Erin Reynolds (Partner Engagement) and Dan Buckstaff (Head of Product Marketing & Channel Engagement) on the topic of using first-party data to improve your paid media...
12.03.2018
The Customer Metrics Driving Growth
In this webinar, Custora CEO Corey Pierson shares the findings of one of Custora’s deepest research projects, which culminated in the Retail Customer Metrics Growth Index. To understand which customer KPIs have the greatest impact, we examined five drivers of...

What's Custora Time about?

Download our free app to listen on your phone

Custora Time episodes:

Tilting the Odds: Using Customer Insights to De-Risk Your Business

Expanding Your Red Carpet

A Look into the Future: Customer Marketing 2.0

Building Data-Driven Personas

The New CMO: The Voice of the Customer Within the Organization

Supergoop: Skincare and Customer Care All Year-Round

Dagne Dover: Functional Fashion and Fashionable Functions in Retail Marketing

The One-Time Buyer Problem is Not a One-Person Job

Supercharge Your Customer Journey

Where Retail Organizations Fall Short with Segmentation

How Customer-Centric Reporting Is Transforming the C-Suite

Kicking the Habit: Reducing Dependence on Price Promotions

Why Customer Lifetime Value Matters

Your Behavioral Playbook (with Custora & BounceX)

Powering 1:1 Marketing at Kendra Scott

Tackling Your One-Time Buyer Problem

Using Customer KPIs to Uncover Business Opportunities

Jumping the 3 Big Hurdles to Predictive Modeling

Measuring Success: Cracking the Code on Marketing Effectiveness

High-Value Customer Acquisition on Social Media

How Do You Measure Up? Announcing Customer-Centric Benchmarking

CEO Corey Pierson on Building a Scalable Churn Prevention System

How The Bouqs Drives Customer Loyalty with Event Propensity Modeling

Winky Lux & The Rise of Instagram-Native Retail

Optimizing Performance Marketing with First-Party Data

The Customer Metrics Driving Growth