Daniel Elizalde on Feature Prioritization and 4 Pillars of Product Leadership

About Daniel:

Daniel Elizalde is a seasoned Enterprise Product Manager with a consulting and technical background. He has extensive experience managing the full product lifecycle for web, mobile and desktop applications for Fortune 500 companies and startups alike.

Today, Daniel is head of Product Management for Stem, Inc, a fast-growing startup in the Clean Tech industry in San Francisco. Daniel is also the author of TechProductManagement.com – Best Practices & Inspiration for Product Managers and Leaders.

Show notes:

3:00: Daniel’s career journey

8:35: About the blog, techproductmanagement.com

13:10: Why is feature prioritization so challenging and draining?

15:00: Key missteps product managers take while prioritizing features?

21:00: Feature prioritization techniques

30:00: Jeff Sutherland’s prioritization rule

37:00: How to align organizational vision and strategy with an individual product features?

43:00 Kano Model

48:00: Daniel’s 4 Pillars of Product Leadership

53:00: Daniel’s biggest challenge in his product management career

56:00: Daniel’s book recommendations for product managers

1:00:00: Tools to use for product manager

Resources and links:

Daniel’s blog: http://techproductmanagement.com/

How calling yourself a CEO of your product can backfire

Podcast on Jeff Sutherland’s book Scrum

Understanding the Kano Model

How to use a Scorecard to Prioritize Features

The Simple Rule for Feature Prioritization

Books recommended by Daniel in the show:

How to Win Friends and Influence People by Dale Carnegie

Crossing the Chasm by Geoffrey Moore

Never Eat Alone by Keith Ferrazi

Other books at Daniel’s website that map to his 4 pillars: http://techproductmanagement.com/books/