Dara Treseder  is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing. As the leader of worldwide marketing, brand, communications, demand generation, and education business teams at Autodesk, Dara sets the strategy and goals for building the brand and marketing the product portfolio. Dara is a veteran in the industry, with previous experience as CMO at Peloton, Carbon, and GE Business Innovations & GE Ventures, and having led marketing and growth efforts at Apple and Goldman Sachs. In fact, last year, Forbes Magazine named her the #1 Most Influential CMO. In this episode, Dara shares insights on being a people-first leader and the importance of serving your team. She and Jim discuss what drew her to Autodesk, lessons she learned from her parents that she continues to carry with her, and the essential capabilities that marketers must possess to be successful. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Treseder (Autodesk) | Lead with Trust

Jim Stengel, former&nbsp;CMO&nbsp;of the largest marketer in the world (Procter &amp; Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.&nbsp;This is not your typical marketing&nbsp;podcast, this is a unique look at the thought process and motivation of the&nbsp;CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte and Webflow.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide. Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matias Bentel (Brown-Forman) | Building Brands Through History

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity! Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people. Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers. Reports mentioned in the episode are available here: https://www.nonfiction.co/reports See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gunny Scarfo and Lindsey Wehking (Nonfiction) | Disrupting the Research Industry

This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship.  Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s portfolio includes the NBCUniversal brands, Universal Studios, Xfinity, and the Sky brands.  Also joining Clayton and Jim is Sam Hornsby, the founder and CEO of TRIPTK, a seven-year-old global strategy firm that helps clients to be more purpose-driven, customer-centric and culturally magnetic. Clients include Comcast, Netflix, Samsung, Marriott, and many others.  Tune in for a broad conversation, from the dynamics in partnerships that create meaningful work, to one of the biggest events that showcases outstanding brand-building partnerships: the Summer Olympics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clayton Ruebensaal (Comcast) & Sam Hornsby (TRIPTK) | Collaboration, Confidence and Curiosity as a CMO Leading to the Olympics

The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger.   Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Australia when he was four years old. He now lives in New York City with his wife and two boys. Eshan began his professional career at Procter & Gamble Asia, and then began a series of assignments with blue-chip tech companies like YouTube, Google, AirBnB, Uber, and WhatsApp, before taking on a broader role as Vice President of Consumer Marketing for META.   Eshan once believed that advertising and marketing were the same thing...until he joined P&G; and got shocked. Tune in for a conversation with a marketer who has looked to be accountable in every role he's led. -- Links mentioned in the episode... Follow Eshan on LinkedIn: https://www.linkedin.com/in/eshan-p-a459ba1/ Boxes Let's Unlock Cities | Uber: https://www.youtube.com/watch?v=oNyq2_92H0Y Google Search: Reunion: https://www.youtube.com/watch?v=gHGDN9-oFJE See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eshan Ponnadurai (Meta) | Begin with the End at Mind

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding. Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show. Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Treseder (Autodesk) | Lead with Trust

Download our free app to listen on your phone